- Customade (UK) Ltd t/a REAL Aluminium -

Newglaze boosts aluminium business with Virtu-AL


Stuart Loader, Newglaze Windows’ managing director

Newglaze Windows Ltd is the latest in a string of installers to partner with Virtuoso Doors and close more sales with the Virtu-AL aluminium textured composite door in an aluminium outer frame.

Having seen a sharp rise in demand for aluminium, the Dorset-based firm wanted to expand its portfolio with a contemporary aluminium-look entrance door that provided better thermal properties than its costlier rival. Newglaze was impressed with the sleek looks of the Virtu-AL door, especially as it is the only composite door on the market to come in an aluminium frame.

Stuart Loader, Newglaze Windows’ managing director, explains: “We’ve been installing aluminium for many years and rising demand has meant that it’s now become the fastest growing arm of our business. We knew however that we needed to strengthen our range with a door that could replicate the crisp, modern appearance of an aluminium door, but for a fraction of the cost. When we saw the Virtu-AL door, we knew that it would fill a gap in the market – it looks very high end and is virtually indistinguishable from the real thing.

“The game-changer for us though was the fact that this door is available in an aluminium frame. This has definitely helped us to win new business with those homeowners who plan to install aluminium throughout their property and want their door frame to match their aluminium windows for a cohesive look.”

Newglaze has installed many Virtu-AL doors and every customer so far has chosen the aluminium frame. The frame perfectly complements the aluminium windows and doors that Newglaze sources from Virtuoso Doors’ sister company REAL Aluminium.

“Being able to buy all of our products from one supplier is a huge advantage for us,” adds Stuart. “We benefit from fast lead times, reliable service and consistent quality – and crucially for us – from an established partner that can match the pace of our rapid growth.”

With a stylish architectural appearance that’s virtually indistinguishable from aluminium, Virtu-AL looks and feels nothing like a traditional composite door, yet it benefits from all the characteristics of one. It incorporates realistic detailing to achieve a crisp, contemporary look, but without the price tag of aluminium.

The Virtu-AL door consists of a 4mm GRP skin on a robust 44mm composite slab to deliver the highest levels of performance, energy efficiency and security. It is available in a number of standard colours and can also be sprayed to match any RAL colour in Virtuoso’s state-of-the-art in-house paint studio.

Virtu-AL is part of a collection of high quality doors from Virtuoso Doors. Every door can be easily designed and built through Virtuoso’s door designer software – Gateway. The user-friendly software, which is available free of charge to Virtuoso customers, enables installers to quickly quote and order doors 24 hours a day. This allows them to view all their orders and quotes in one place at a time that’s convenient to them. Customers can sign up to Gateway at www.virtuoso-doors.co.uk.


Virtuoso Doors is part of Customade Group, which operates nationwide and employs 1100 people in multiple manufacturing sites across the UK. The group also includes REAL Aluminium (aluminium), (Polyframe (PVC-u), Atlas Glazed Roof Solutions (glazed roofs), Hourglass Seal (sealed glass units), Stevenswood Trade Centre (trade counters) and Fineline Aluminium (specialist glazing).


News title: -    Newglaze boosts aluminium business with Virtu-AL
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