Saint-Gobain Glass UK has completed the latest stage in the development of the Award-winning PLANITHERM marketing campaign by extensively revamping its PLANITHERM Installer Network, which was created to support the massive consumer advertising campaign that began early last year.
After more than 1,600 window installers and fabricators signed up to receive a listing on the PLANITHERM web site, marketing materials and sales leads, SGGUK responded to feedback from members and requested that those registered re-affirm their commitment to the Network by refreshing their credentials on the PLANITHERM web site. To date more than 575 have done so. Craig Dodsworth, PLANITHERM Market Manager at SGGUK said: “The PLANITHERM Installer Network is a strong and credible network of like minded, quality companies that enjoy the tools and benefits that the Network provides, including the leads through which they may grow their businesses directly.”
“Consumers are encouraged to look at the PLANITHERM web site for local installers and sales leads are sent directly to Network members, so it is right to ensure that such rewards go to pro-active, reputable companies. We asked members to re-confirm their interest and again, we have been delighted with the response.”
The PLANITHERM campaign, which won the Trade Promotional Campaign of the Year Award at last year’s G Awards, is arguably the most ambitious and comprehensive consumer and trade marketing campaign ever to have been undertaken by a glass manufacturer in the UK. As well as promoting PLANITHERM glass, homeowners are learning about how replacing their windows can make significant savings on their energy bills whilst reducing their carbon footprint, thus stimulating the overall market for energy efficient windows.
The PLANITHERM campaign, which is expected to run for another two years at least, provides a powerful stimulus to the market which has filtered through into record sales of the product.
Installers and fabricators wishing to join the PLANITHERM Network should go to http://www.PLANITHERM-network.com/become-a-member