- Saint-Gobain Glass UK -

Saint-Gobain Glass optimises Planitherm installer network to improve opportunities for active members


Members of the optimised Planitherm Installer Network continue to enjoy excellent benefits

Saint-Gobain Glass UK has completed the latest stage in the development of the Award-winning PLANITHERM marketing campaign by extensively revamping its PLANITHERM Installer Network, which was created to support the massive consumer advertising campaign that began early last year.

After more than 1,600 window installers and fabricators signed up to receive a listing on the PLANITHERM web site, marketing materials and sales leads, SGGUK responded to feedback from members and requested that those registered re-affirm their commitment to the Network by refreshing their credentials on the PLANITHERM web site. To date more than 575 have done so. Craig Dodsworth, PLANITHERM Market Manager at SGGUK said: “The PLANITHERM Installer Network is a strong and credible network of like minded, quality companies that enjoy the tools and benefits that the Network provides, including the leads through which they may grow their businesses directly.”

“Consumers are encouraged to look at the PLANITHERM web site for local installers and sales leads are sent directly to Network members, so it is right to ensure that such rewards go to pro-active, reputable companies. We asked members to re-confirm their interest and again, we have been delighted with the response.”

The PLANITHERM campaign, which won the Trade Promotional Campaign of the Year Award at last year’s G Awards, is arguably the most ambitious and comprehensive consumer and trade marketing campaign ever to have been undertaken by a glass manufacturer in the UK. As well as promoting PLANITHERM glass, homeowners are learning about how replacing their windows can make significant savings on their energy bills whilst reducing their carbon footprint, thus stimulating the overall market for energy efficient windows.

The PLANITHERM campaign, which is expected to run for another two years at least, provides a powerful stimulus to the market which has filtered through into record sales of the product.

Installers and fabricators wishing to join the PLANITHERM Network should go to http://www.PLANITHERM-network.com/become-a-member



News title: -    Saint-Gobain Glass optimises Planitherm installer network to improve opportunities for active members
Submitted by: -   
Date published:-   
Saint-Gobain Glass UK

In 2015, Saint-Gobain is celebrating its 350th anniversary, 350 reasons to believe in the future. Backed by its experience and its capacity to continuously innovate, Saint-Gobain, the world leader in the habitat and construction market, designs, manufactures and distributes high-performance and building materials providing innovative solutions to the challenges of growth, energy efficiency and environmental protection.

In the UK and Ireland, some of the best known and respected companies in the construction sector are part of the Group, including British Gypsum, Isover, Glassolutions, Saint-Gobain Weber, Saint-Gobain Glass, Saint-Gobain PAM, Pasquill, Celotex and Ecophon. Together they offer a range of high performance energy-saving products and solutions to help create a more sustainable built environment.

  |     |     |     |     |     |     |