Alan Fielder (Fenestration News, 17.10.11) makes a good point. Consumers want to reduce their energy bills which have been rising steeply.
They’ve been warned they’ll rise even more in future. Together with general inflation and caps on earnings this is hurting, and influencing their behaviour.
A recent national survey of homeowners conducted by Opinium Research and commissioned by DGCOS found that the top reason* for people replacing windows and doors is to reduce their energy bills (61%). This new-found focus on saving energy can only grow as the Green Deal is promoted and building regulations are tightened.
The fact is triple glazing significantly improves the energy efficiency of homes, as well as add comfort. And the standards set by Building Regulations for 2016 can only reasonably be achieved using triple glazing. Alan seems very concerned with complications and cost, but with the right products triple glazing doesn’t need to be difficult. Indeed it is getting easier as systems companies update their systems to accommodate it. Most tellingly, when homeowners are offered triple glazing and the benefits sold to them, they choose it readily, and pay a moderate premium for the significant added value.
SWISSPACER is being used in triple glazed units in large volumes. Some companies are making it their standard offer. Its rigid profile is ideal - strong enough to cope with the extra load of another pane of glass, and SWISSPACER is doing very well in Germany, where 40% of the market is already triple glazed.
Homeowners are keen on it and triple glazing is growing fast. It’s just a question of how long it takes the bulk of the industry to latch on to it and use it as a selling tool.
Alan’s letter sounds like he is saying: “slow the future down, my product’s not ready.” But SWISSPACER and many of our customers are already benefitting. Our advice to the industry is embrace the future – it’s already here - and gain from this new opportunity.
Vic De Costa
SWISSPACER, Marketing and Sales Manager, UK and Ireland
Alan Fielder (Fenestration News, 17.10.11)
* Energy Efficient Windows in the Home: A new survey of homeowners’ experience of buying Energy Efficient windows and doors. The DGCOS commissioned research took place at the end of September 2011.