- Insight Data Ltd -

DMA hat-trick for Insight Data

Insight Data’s Compliance Officer David Lewis

Insight Data is STILL the only database company in the building and fenestration industry to be approved members of the Direct Marketing Association, after securing accreditation for the third year running.

Becoming a DMA member requires a rigorous process of assessment and a recent audit at Insight’s headquarters was carried out by DMA Compliance Officer Laura Demorais, who stated that Insight should be highly commended for their overall marketing best practice, as well as concluding that Insight’s prospect data is refreshed and updated more frequently and accurately than other data providers

Membership is further evidence of Insight’s commitment to investment and growth, as Insight’s Data Analyst and Compliance Officer David Lewis explains: “Being granted DMA membership for another year is reward for our relentless investment in people, resources and systems and shows our commitment to research and meeting regulatory standards to offer nothing but the very best overall service for our customers. We mustn’t forget that membership is only available to companies that demonstrate the highest professional standards.”

The Direct Marketing Association represents and regulates companies involved in database marketing and manages the government legal preference services (TPS, CTPS, FTS and MPS).

Continued membership means Insight will be standing alongside major blue chip organisations such as Tesco’s, BT and HSBC Bank as exclusive members of the DMA.

David Lewis adds: “Insight Data are always happy to meet the stringent guidelines set by the DMA because membership is a prestigious accolade that demonstrates integrity and quality and we are proud to be the only database company in the window and building industry to not just be awarded membership, but to be highly commended following a recent audit.”

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Insight Data Ltd

Insight Data is the leading supplier prospect data in the window, conservatory and building industry. Headed by a team of marketing professionals with over 20 years industry experience, more than 300 subscribers now rely on Insight to help them find new customers, ranging from international conglomerates and British PLC’s to leading manufacturers, distributors and accreditation bodies.

A dedicated, state-of-the-art research centre with a highly experienced telephone research team ensure clients benefit from the most relevant and accurate information.

Accredited members of the internationally renowned Direct Marketing Association and fully registered with the Information Commissioner for Data Protection, Insight Data were awarded outright winners of the “Business of the Year Awards” in October 2009 by the Government-backed Enterprise Agency in recognition of continued growth, job creation and commitment to innovation.

Insight created Salestracker, the world’s first web-based prospect CRM system that help clients segment, target and manage prospects, including;

  • 15,063 fabricators and installers in the UK and Ireland
  • 4,660 UK fabricators of PVC-U, aluminium and timber
  • 12,493 UK window and conservatory installers
  • 27,672 Local builders and contractors
  • 15,053 Architects & Specifiers
  • 5,013roofline installers
  • 895 fabricators and installers in the Republic of Ireland
  • 1,143 IGU manufacturers in the UK and ROI
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