- Insight Data Ltd -

Demand for Insight’s database goes ‘through the roofline’


Insight Data’s sales manager Sonia Punter

Insight Data, the leading data supplier to the building industry, has added yet more contacts to its ‘Roofline Installers’ database as the number of window installers diversifying and moving into roofline products continues to increase.

The specialist database now contains the details of 5,558* roofline installers and provides key contact information such as address, phone numbers, email address, fax number and even which roofline systems the installer prefers to use.

Following news of the databases growth, the number of subscribers to the database has sharply increased as major suppliers look to capitalise on this powerful prospecting tool win new trade customers.

Sonia Punter, sales manager of Insight Data explains: “Volumes are down in the construction industry as a whole and many builders and window installers are diversifying and installing roofline simply to keep work ticking over. Insight’s in-house research team been closely monitoring this trend and we have boosted our roofline database as a result. Many suppliers of roofline products have taken a keen interest in this trend and the number of subscribers has surged in recent months.”

To access the roofline database, clients simply log on to Salestracker, Insight’s online prospect database software, before instantly creating contact lists, direct mail lists, email lists or telesales lists for sales people to follow up. Salestracker allows clients to track prospects, manage leads and drive sales activity, while the web-based format enables users and managers to log-on from any location with internet access.

“The roofline database is growing popularity and with more companies deciding to diversify install roofline, we anticipate numbers on the database will continue to grow” Sonia concludes.



News title: -    Demand for Insight’s database goes ‘through the roofline’
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Insight Data Ltd

Insight Data is the leading supplier prospect data in the window, conservatory and building industry. Headed by a team of marketing professionals with over 20 years industry experience, more than 300 subscribers now rely on Insight to help them find new customers, ranging from international conglomerates and British PLC’s to leading manufacturers, distributors and accreditation bodies.

A dedicated, state-of-the-art research centre with a highly experienced telephone research team ensure clients benefit from the most relevant and accurate information.

Accredited members of the internationally renowned Direct Marketing Association and fully registered with the Information Commissioner for Data Protection, Insight Data were awarded outright winners of the “Business of the Year Awards” in October 2009 by the Government-backed Enterprise Agency in recognition of continued growth, job creation and commitment to innovation.

Insight created Salestracker, the world’s first web-based prospect CRM system that help clients segment, target and manage prospects, including;

  • 15,063 fabricators and installers in the UK and Ireland
  • 4,660 UK fabricators of PVC-U, aluminium and timber
  • 12,493 UK window and conservatory installers
  • 27,672 Local builders and contractors
  • 15,053 Architects & Specifiers
  • 5,013roofline installers
  • 895 fabricators and installers in the Republic of Ireland
  • 1,143 IGU manufacturers in the UK and ROI
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