Conservatory Outlet has unreservedly entered the triple glazed market with the launch of a unique concept; the Triple Glazing Superheroes.
Flash Carbon, Solar Lola and Weatherman make up the trio of superheroes who have been sent to Earth to help humans ‘save energy, save money and save the planet before it’s too late.’ A dedicated retail website, www.tripleglazingsuperheroes.com, outlines the benefits of triple glazed windows, and aims to raise awareness of such products in a UK market so accustomed to double glazing.
Conservatory Outlet’s investment in the Triple Glazing Superheroes is indicative of managing director Matthew Glover’s, and sales director Greg Kane’s wholehearted belief that triple glazing represents a huge opportunity for installers – one that Conservatory Outlet dealers can now capitalise on thanks to their supplier’s efforts.
Fifteen Conservatory Outlet dealers voted unanimously in favour of triple glazing when the idea was floated at a dealer conference held at the beginning of April. Since then the fabricator has worked tirelessly to ensure that it delivered on its promises.
The quirky website is designed to live long in the memory of those looking for replacement windows and doors, and generate retail leads for triple glazing. Although light-hearted in some respects, the main sales messages are taken from the Conservatory Outlet’s own research, and that of its main suppliers, which provides justification for the extra pane.
The Synseal Synergy profile used by Conservatory Outlet accommodates a 36mm sealed unit, thanks to a specially designed bead, allowing the fabricator to manufacture triple glazed casement and Georgian windows with a U-value of just 1.0W/m².k
Matthew Glover has made no secret of his enthusiasm for triple glazing in recent months, speaking about it at the GlassTalk Live event and blogging about it regularly on his Renegade Conservatory Guy site. Commenting on the Triple Glazing Superheroes, he said; ‘We wanted to enter the triple glazed market in spectacular fashion and enable our dealers to benefit from both early-mover advantage and a bold marketing campaign. I think we’ve certainly done this with the Triple Glazing Superheroes!’
‘Even when compared to A-rated double glazed windows, triple glazing offers considerable advantages. What’s more, we’re able to manufacture triple glazing very cost effectively which means that Conservatory Outlet dealers can offer the end-user real value for money.’
Conservatory Outlet’s Triple Glazing Superheroes website went live at the beginning of August. As always, the leads generated by this site will be distributed free of charge to the fabricator’s network of installers. Dealers will also be provided with complementary literature to further promote triple glazing.