- Insight Data Ltd -

Letter to the Editor - Information Commissioners Office

Dear Ian,

In light of recent scandals involving hacking, personal data and security breaches the Information Commissioners Office (ICO) has gained new enforcement powers and the ability to fine companies up to £500,000 for breaches of the Data Protection Act.

Many companies falsely believe the Data Protection Act doesn’t apply to business data. However, where a business is also an individual, such as a sole trader or partnership, the Data Protection Act can apply.

Companies that use or manage data electronically must be registered as a Data Controller with the Information Commissioners Office. If you buy-in or use prospect data, it may seem obvious that your provider is a registered Data Controller, as failure to do so can be a criminal offence. Yet, shockingly, some data providers are not registered and have gone on for years breaking the Law. Similarly many data suppliers are still not registered with the Direct Marketing Association (DMA).

The window industry has taken great steps to clean up its reputation in recent years and we don’t want data security issues or rogue suppliers to pull us backwards. Any reputable data supplier, such as Insight Data, will be registered with the ICO and DMA. You can now check to see if your data supplier is registered simply by visiting www.insightdata.co.uk/resources and you’ll find links to search the ICO and DMA directory.

Yours sincerely,

David Lewis
Data Analyst & DMA Compliance Officer
Insight Data Ltd

News title: -    Letter to the Editor - Information Commissioners Office
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Insight Data Ltd

Insight Data is the leading supplier prospect data in the window, conservatory and building industry. Headed by a team of marketing professionals with over 20 years industry experience, more than 300 subscribers now rely on Insight to help them find new customers, ranging from international conglomerates and British PLC’s to leading manufacturers, distributors and accreditation bodies.

A dedicated, state-of-the-art research centre with a highly experienced telephone research team ensure clients benefit from the most relevant and accurate information.

Accredited members of the internationally renowned Direct Marketing Association and fully registered with the Information Commissioner for Data Protection, Insight Data were awarded outright winners of the “Business of the Year Awards” in October 2009 by the Government-backed Enterprise Agency in recognition of continued growth, job creation and commitment to innovation.

Insight created Salestracker, the world’s first web-based prospect CRM system that help clients segment, target and manage prospects, including;

  • 15,063 fabricators and installers in the UK and Ireland
  • 4,660 UK fabricators of PVC-U, aluminium and timber
  • 12,493 UK window and conservatory installers
  • 27,672 Local builders and contractors
  • 15,053 Architects & Specifiers
  • 5,013roofline installers
  • 895 fabricators and installers in the Republic of Ireland
  • 1,143 IGU manufacturers in the UK and ROI
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