Leading PVC-U systems house, Spectus Window Systems, has introduced an exclusive new marketing programme for its customers. ‘Framework’, a first for the industry, will help Spectus fabricators to market their businesses effectively to increase sales leads, increase brand awareness and drive demand.
Available from Spectus, Framework is a rigorous marketing planning process from which a robust, bespoke marketing plan is developed, tailored to each fabricator’s unique business model. Developed specifically for the fenestration industry, the programme harnesses all of Spectus’ marketing expertise and delivers it to fabrication businesses in a practical ‘toolkit’ format. This marketing expertise is now a core element of the Spectus business proposition, as the company becomes the partner of choice for more and more fabricators across the UK.
Joanna Plane, marketing manager at Spectus, will lead the programme which will be available to Spectus customers from June 2011. She explains: “In a recent survey our fabricators asked us for help in marketing their businesses, and we’ve responded with gusto. The programme we’ve developed will help fabricators to position themselves clearly in the minds of their customers as the best source of windows and doors, support and customer service.
“Framework is split into several phases but can be implemented in just a matter of weeks, which means fabricators can see results quickly. Framework ensures our customers are doing the right things for their businesses. It provides simple marketing strategies which will be effective in helping fabricators to retain existing clients, grow a brand, seek out prospective clients – and they will save time and effort too.
“Essentially, our fabricators are getting free of charge support from an experienced marketing consultant. I’ve trialled Framework over the past few months and the results have been very positive. We’re now in a position to roll it out to our wider customer base, and I’m looking forward to getting out and about and into as many businesses as I can to really help them make an impact.”
Framework is just one initiative that Spectus will be rolling out to its customers over the coming months. For more information and to access this support contact Joanna directly at email@example.com or call 0800 328 5273.