Insight Data, the leading supplier of prospect data, has breathed new life into the commercial market following the successful launch of their architects and specifiers database.
Containing the contact details of over 15,000 architects and specifiers operating in the building industry, the database allows suppliers to contact key influencers early in the design process – giving them a better chance of securing those lucrative commercial contracts.
David Lewis, Insight’s Data Analyst explains: “Targeting architects early on in the specification process can give your company a major advantage over competitors. The Insight architects database allows you to instantly pinpoint architects specialising in key sectors such as housing, education, health, retail, leisure or commercial and, if necessary, drill down further into sub-sectors such as social housing or schools. So instead of sitting back and waiting for projects to come out of planning – along with all your competitors – you can now get your products in front of architects at an early stage and written into the design.”
The database has already been adopted by a number of major suppliers – including leading systems company WHS Halo – and is ideal for fabricators, installers, systems companies and glazing suppliers involved in all frame materials such as PVC-u, aluminium, timber, and composite / hybrid windows, doors, curtain walling and architectural glazing.
According to Gerald Allen, marketing manager of WHS Halo, the database now forms a core aspect of the company’s marketing strategy and has brought an impressive return on investment. “The architects database is an immensely powerful tool. We used it to promote our CPD programme and the results were impressive. The data is accurate and updated in real-time using Insight’s Salestracker software, and helps us get our products in front of the right people.”
David Lewis, Insight’s Data Analyst concludes: “The Construction Products Association estimates the commercial market is worth almost £100Bn and the architects and specifiers database gives suppliers the opportunity to get a slice of this figure. The data can be accessed on any internet enabled computer through Salestracker – the online prospect database – and the built-in contact manager allows users to track marketing campaigns, record notes and follow up leads effectively.”