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VEKA CEO Hartleif to head European industry body

Andreas Hartleif, CEO of the worldwide VEKA Group has been unanimously elected President of the European PVC Window Profile and Related Building Products Association (EPPA).

Hartleif, 44, began his presidency by setting out his priorities for his term of office: “It is crucially important for us as an industry sector to continue pooling our interests in Europe and to have appropriate representation before key political committees. Our economic performance, with over 20,000 jobs and an annual turnover of almost 5billion Euros, should give us extra weight.”

He plans to campaign for a more widespread acceptance of EPPA among industry representatives and get company heads more strongly involved in European decision-making. Another focus will be the Europe-wide harmonisation of quality and testing standards for PVC window profiles.

He continued: “For the sake of the entire sector, we need to make sure national testing and certification procedures are standardised and mutually recognised.” He added that realising the necessary Environmental Product Declaration (EPD) for PVC window profiles is part of that agenda.

Hartleif, 44, who succeeds Profine Group CEO Marco von Maltzan, has been an active member of the Association’s Steering Committee since it was founded. He thanked his predecessor, highlighting his support for the European PVC industry’s Voluntary Commitment to Sustainable Development. Hartleif also stressed that he would continue Maltzan’s tireless campaigning for the creation of national and European economic stimulus plans for building renovation.

Alongside the Voluntary Commitment pledge, the EPPA programme also includes a range of projects to boost the widespread acceptance of PCV windows and window profiles.



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VEKA is the world's largest manufacturer of extruded PVC-U products, with factories in countries across Europe, Asia, America and Russia. VEKA Group is the UK arm of that company; best known for the VEKA Matrix and Halo profile suites and the Infinity recycled PVC-U system that have each set new standards in the industry for technical excellence as well as sheer good looks.

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