The leading manufacturer in PVC window and doors, Spectus Window Systems, has bolstered its team with the appointment of a new marketing executive, Eilidh Hudson.
Based at the Spectus Window Systems head office in Macclesfield, Eilidh will focus on promoting the company’s extensive range of products and will also work closely with its fabricators and installers to provide tailored marketing support. Having previously worked in marketing and events management at a creative agency within the finance sector, Eilidh brings a wealth of expertise to her new role.
“Many of the companies we work with as part of the supply chain don’t have anyone dedicated to marketing, are unsure of how to market their business or they simply don’t have enough time to commit to marketing activity. With the recruitment of Eilidh, we can provide additional support in an area crucial for our customers’ business growth,” explained David Oliver, sales and marketing director at Spectus Window Systems.
He added: “We continually seek to develop the services we provide for our customers and this extends beyond the products we create. The acquisition of Eilidh is testament to our commitment to helping fabricators and installers expand their companies.”
Reflecting on her new position, Eilidh added: “This is an exciting time for me to join the Spectus team; with our new customer-focused marketing model, we are working to drive targeted enquiries into our customers’ business. Working in partnership with them means that we’ll be able to better understand their business requirements and ultimately provide a much improved service.”