- Insight Data -

Target 35,000 contacts by email marketing

Insight Data has updated its email database and now has over 20,000 window industry contacts – more than twice that of other data providers – as well as 15,000 architects and specifiers.

But according to Insight’s digital marketing manager Pete Fealey email should form part of an overall marketing strategy; “email marketing and e-newsletters are the latest big thing but digital marketing is a world apart from traditional marketing. Direct mail can sit on someone’s desk for a few days, with email you have a millisecond to create an impression and gain a suitable response –then it’s gone forever.”

In the right hands email marketing can be a powerful tool, but with over 150 billion spam emails sent every day, companies can invest time and money with little or no return; “you need to understand the mechanics of digital technology” explains Pete; “send bulk emails and you can easily get blacklisted. What’s more, with spam filters, junk folders and using standard email software only a percentage of emails will get through to the intended recipient. Even if they do get through, an email displayed in Outlook can look different to the same email in Gmail or AOL.”

Insight Data has responded with Mailminx, a high-end email marketing system developed jointly with Insights own software team. “We can provide a complete email marketing solution from designing the format to managing the legal compliance. We know, for example, that because most businesses use MS Outlook with a preview pane emails should be designed at 600 wide resolution otherwise they don’t view properly. “

News title: -    Target 35,000 contacts by email marketing
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Insight Data

Insight Data is the leading supplier prospect data in the window, conservatory and building industry. Headed by a team of marketing professionals with over 20 years industry experience, more than 300 subscribers now rely on Insight to help them find new customers, ranging from international conglomerates and British PLC’s to leading manufacturers, distributors and accreditation bodies.

A dedicated, state-of-the-art research centre with a highly experienced telephone research team ensure clients benefit from the most relevant and accurate information.

Accredited members of the internationally renowned Direct Marketing Association and fully registered with the Information Commissioner for Data Protection, Insight Data were awarded outright winners of the “Business of the Year Awards” in October 2009 by the Government-backed Enterprise Agency in recognition of continued growth, job creation and commitment to innovation.

Insight created Salestracker, the world’s first web-based prospect CRM system that help clients segment, target and manage prospects, including;

  • 15,063 fabricators and installers in the UK and Ireland
  • 4,660 UK fabricators of PVC-U, aluminium and timber
  • 12,493 UK window and conservatory installers
  • 27,672 Local builders and contractors
  • 15,053 Architects & Specifiers
  • 5,013roofline installers
  • 895 fabricators and installers in the Republic of Ireland
  • 1,143 IGU manufacturers in the UK and ROI
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