Insight Data celebrated a successful four days at Glassex, where they received over 130 leads from companies looking to win new business in the window, conservatory and building industry.
Visitors to the Insight stand were given a demonstration of SalesTracker, the world’s first online prospect database for the fenestration industry. The system allows users to log-on and instantly create prospect lists for direct mail, email marketing, telesales or as a contact list for sales teams.
A few lucky visitors were also given a sneak preview of the next generation of SalesTracker that Insight say will transform marketing in the window industry in 2010. The new version is packed with new features and optional modules – or apps – designed with sales and marketing professionals in mind.
There was also an opportunity to find out about Insight’s new range of database products, including the UK Architects and Specifiers Database with over 15,000 contacts operating in the building industry. The online database allows users to drill-down to specific industry sectors and sub-sectors such as public sector, education, housing and health, then contact the relevant architects and specifiers early in the specification process.
Visitors were also very keen to learn more about Insight Data’s new email marketing system, Mailminx, which allows companies to target over 12,000 window industry contacts and 15,000 architects and specifiers, whilst minimising bouncebacks.
Insight’s Commercial Director Helen Costeloe-Hughes commented “We had a steady stream of visitors to the stand, many of whom had already heard about the advantages of Sales Tracker and, having seen our on-stand demonstrations, are keen to sign up. We were also delighted with the fantastic response to our new database products and new email marketing service.”