Reynaers Aluminium has seen a surge in responses to its direct marketing campaign, which it has been building for the past two years with Windowbase.
Rebecca Cope, Reynaers’ Marketing Manager explains: “Direct mail is an increasingly important marketing tool. It gives us the edge while others cut back, saving costs – but losing business – in the downturn. Recently we’ve noticed a rise in quantity and quality of leads as companies start moving again – and a subsequent increase in our sales. It’s the result of a sustained marketing programme over the last two years.
“For a campaign to be truly successful you need to target decision makers. We use Windowbase because of the quality and accuracy of its data (with very few returns/undelivered mail). Our excellent response rate proves we’re talking to the right people.”
To talk to prospects contact Neil Parsonson, General Manager of Windowbase