- Insight Data -

Surge in companies investing in prospect data

Insight’s research team

Insight Data, the UK’s fastest growing provider of window industry data, has seen a surge in companies subscribing to its fabricator and installer online database.

Commercial director Helen Costeloe-Hughes believes that suppliers to the industry are recognising that the time is right to invest in marketing; “many companies put the breaks on marketing in the last year, but this is now changing. In the last month alone we’ve had 18 companies subscribe to the Insight prospect database.”

The database provides companies with detailed information on all 13,000 fabricators and installers including volumes, preferred window/roof systems, and which products they offer. Customers use the database to pinpoint specific prospects and instantly create mailshot, telesales and email lists, and provide contact lists for sales people.

Insight Data has invested over £100,000 to develop the database as an online system, which means users can log on from home, office or from their laptop, and because the system is internet based users access the very latest information – no complicated software, no updates to install and the system is not tied to a particular computer.

“We have almost 200 users now accessing the database to find new customers or communicate with fabricators and installers” explains Helen; “it isn’t just systems companies or fabricators either. Some of the industry’s leading organisations, such as the BBA (British Board of Agrement) and the GQA (Glass Qualification Authority) have recently subscribed. In fact, any company who wish to communicate directly with fabricators or installers should consider subscribing to the Insight database.”

News title: -    Surge in companies investing in prospect data
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Insight Data

Insight Data is the leading supplier prospect data in the window, conservatory and building industry. Headed by a team of marketing professionals with over 20 years industry experience, more than 300 subscribers now rely on Insight to help them find new customers, ranging from international conglomerates and British PLC’s to leading manufacturers, distributors and accreditation bodies.

A dedicated, state-of-the-art research centre with a highly experienced telephone research team ensure clients benefit from the most relevant and accurate information.

Accredited members of the internationally renowned Direct Marketing Association and fully registered with the Information Commissioner for Data Protection, Insight Data were awarded outright winners of the “Business of the Year Awards” in October 2009 by the Government-backed Enterprise Agency in recognition of continued growth, job creation and commitment to innovation.

Insight created Salestracker, the world’s first web-based prospect CRM system that help clients segment, target and manage prospects, including;

  • 15,063 fabricators and installers in the UK and Ireland
  • 4,660 UK fabricators of PVC-U, aluminium and timber
  • 12,493 UK window and conservatory installers
  • 27,672 Local builders and contractors
  • 15,053 Architects & Specifiers
  • 5,013roofline installers
  • 895 fabricators and installers in the Republic of Ireland
  • 1,143 IGU manufacturers in the UK and ROI
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