Successful direct marketing campaigns, big or small, rest entirely on the underlying prospect database. It doesn’t matter how cheap or supposedly reputable the supplier is, poor quality data dooms a campaign to failure before a single envelope is licked. Insight Data’s Sales Manager, David Lewis, says that’s why so many have switched to Insight from other data suppliers in the last 12 months – they can’t get high quality, specialist data anywhere else.
“Just over 45 new customers have joined us in the last year, the majority in the last six months. Some are widely regarded as expert direct marketers and consider the prospect database to be the core component in their campaigns. But when we’ve talked to them we’re consistently told that their current supplier isn’t delivering on its promise of high quality data and it’s undermining their entire marketing effort. We are the only provider to operate solely in the window industry and all of our resources go in to making sure that the information we hold is bang up to date and that’s why they end up turning to us for help.
“Now, more than ever, every marketing penny has to pay its own way and give something back on top. Buying a database that doesn’t get your message to the company that might be your next customer is a wasted investment and is losing you new business. Insight can supply high quality data and services to help free companies caught in this trap.”