- Insight Data -

Over 45 new customers switch to Insight Data

David Lewis, Insight Data Sales Manager

Successful direct marketing campaigns, big or small, rest entirely on the underlying prospect database. It doesn’t matter how cheap or supposedly reputable the supplier is, poor quality data dooms a campaign to failure before a single envelope is licked. Insight Data’s Sales Manager, David Lewis, says that’s why so many have switched to Insight from other data suppliers in the last 12 months – they can’t get high quality, specialist data anywhere else.

“Just over 45 new customers have joined us in the last year, the majority in the last six months. Some are widely regarded as expert direct marketers and consider the prospect database to be the core component in their campaigns. But when we’ve talked to them we’re consistently told that their current supplier isn’t delivering on its promise of high quality data and it’s undermining their entire marketing effort. We are the only provider to operate solely in the window industry and all of our resources go in to making sure that the information we hold is bang up to date and that’s why they end up turning to us for help.

“Now, more than ever, every marketing penny has to pay its own way and give something back on top. Buying a database that doesn’t get your message to the company that might be your next customer is a wasted investment and is losing you new business. Insight can supply high quality data and services to help free companies caught in this trap.”

News title: -    Over 45 new customers switch to Insight Data
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Insight Data

Insight Data is the leading supplier prospect data in the window, conservatory and building industry. Headed by a team of marketing professionals with over 20 years industry experience, more than 300 subscribers now rely on Insight to help them find new customers, ranging from international conglomerates and British PLC’s to leading manufacturers, distributors and accreditation bodies.

A dedicated, state-of-the-art research centre with a highly experienced telephone research team ensure clients benefit from the most relevant and accurate information.

Accredited members of the internationally renowned Direct Marketing Association and fully registered with the Information Commissioner for Data Protection, Insight Data were awarded outright winners of the “Business of the Year Awards” in October 2009 by the Government-backed Enterprise Agency in recognition of continued growth, job creation and commitment to innovation.

Insight created Salestracker, the world’s first web-based prospect CRM system that help clients segment, target and manage prospects, including;

  • 15,063 fabricators and installers in the UK and Ireland
  • 4,660 UK fabricators of PVC-U, aluminium and timber
  • 12,493 UK window and conservatory installers
  • 27,672 Local builders and contractors
  • 15,053 Architects & Specifiers
  • 5,013roofline installers
  • 895 fabricators and installers in the Republic of Ireland
  • 1,143 IGU manufacturers in the UK and ROI
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