In a tough trading climate, it can be difficult to know what to do to survive. Regal Windows, based in Rushden, Northamptonshire, is a good example of a company doing just the right thing.
That’s because they are focussing their efforts on the things they do best. In Regal Windows’ case, this is manufacturing niche products which require a high degree of skill and selling them on to other fabricators. In doing so, it is supporting the fabricators who want a wide-ranging portfolio – vital in a tough market – but don’t have or want the specialist expertise and equipment needed to manufacture them cost-effectively.
Regal Windows has used Deceuninck as its systems supplier for a long time, seeing no reason to switch from its previous supplier, Status, when the two system companies merged. Examples of the products fabricated by Regal include Deceuninck’s 70mm Tecnocor Patio Door and the Vertical Slider. The Tecnocor is an especially valuable product for Regal since it appeals to all market sectors. Not only that, its intelligently designed low lie gasket means it sits perfectly with the rest of the Deceuninck range, particularly the 2500 chamfered suite which Regal also manufacture.
As well as its niche portfolio, Regal Windows also offers a high standard of customer service plus plenty of reassurance for companies wary of forming new partnerships in this climate. It’s run by three brothers and has the friendly and caring but professional approach you would expect from a family-run company. This is backed up by its membership of the Fair Trading Scheme. This scheme requires a sound financial status, with no previous problems, plus the highest manufacturing standards, so customers can be sure they’re dealing with a reputable company.
Regal’s success is a clear illustration that in a tough market, rather than attempting to fabricate a huge range of products fairly well, it is better to fabricate a few products very well and turn to the experts to provide the additional products your portfolio needs.