- Deceuninck -

Regal Windows use their strengths to build a strong business

In a tough trading climate, it can be difficult to know what to do to survive. Regal Windows, based in Rushden, Northamptonshire, is a good example of a company doing just the right thing.

That’s because they are focussing their efforts on the things they do best. In Regal Windows’ case, this is manufacturing niche products which require a high degree of skill and selling them on to other fabricators. In doing so, it is supporting the fabricators who want a wide-ranging portfolio – vital in a tough market – but don’t have or want the specialist expertise and equipment needed to manufacture them cost-effectively.

Regal Windows has used Deceuninck as its systems supplier for a long time, seeing no reason to switch from its previous supplier, Status, when the two system companies merged. Examples of the products fabricated by Regal include Deceuninck’s 70mm Tecnocor Patio Door and the Vertical Slider. The Tecnocor is an especially valuable product for Regal since it appeals to all market sectors. Not only that, its intelligently designed low lie gasket means it sits perfectly with the rest of the Deceuninck range, particularly the 2500 chamfered suite which Regal also manufacture.

As well as its niche portfolio, Regal Windows also offers a high standard of customer service plus plenty of reassurance for companies wary of forming new partnerships in this climate. It’s run by three brothers and has the friendly and caring but professional approach you would expect from a family-run company. This is backed up by its membership of the Fair Trading Scheme. This scheme requires a sound financial status, with no previous problems, plus the highest manufacturing standards, so customers can be sure they’re dealing with a reputable company.

Regal’s success is a clear illustration that in a tough market, rather than attempting to fabricate a huge range of products fairly well, it is better to fabricate a few products very well and turn to the experts to provide the additional products your portfolio needs.

News title: -    Regal Windows use their strengths to build a strong business
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Founded in 1937, Deceuninck is one of the world’s major PVC-U window and door systems companies. Deceuninck has been established for over 30 years in the UK, with production, distribution and head office in Calne, Wiltshire. It is in the top three in most major world markets, and is a leader in innovation, sustainability, colour and design.

Deceuninck products are premium brand, highly rated by homeowners for appearance and kerbside appeal. As a committed innovator, Deceuninck aims to make better quality, more energy efficient products to help its fabricator customers sell more at improved margins.

Deceuninck is known for its ‘pretty’ windows with inbuilt symmetry and clean sightlines. Its Heritage Window Collection helps fabricators and installers stand out in the market with a choice of beautiful Flush Sash, Chamfered and Sculptured windows and doors. The award-winning Heritage Flush Sash (G17 Product of the Year) replicates the look of traditional timber windows and complements all types of homes, from period cottages to modern townhouses. Deceuninck’s sliding patio door, Slider24, is the best in the market for energy efficiency, security, weather performance and 26 colourways from stock, of course. No other slider comes close.

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