A new recruit to Carl F Petersen Ltd’s marketing department has strengthened the team and is enabling the company to further develop its e-commerce activities. With a degree in Marketing Management, Clare White (pictured right) will focus on Web communications. She will also support Carl F direct, the on-line tools and accessories service.
Emma Anderson, who joined Carl F’s marketing department in February 08, will concentrate her activity on promotional work for the company. Emma’s role includes managing Carl F’s promotional campaign and developing / maintaining the company’s literature portfolio.
Bruce Bradshaw, who has worked for Carl F for thirteen years, will continue in his management and strategy role for the marketing department. Bruce has significantly contributed to expansion of the company’s hardware supply business and was instrumental in the formation of Carl F direct.