Vellacine, based in Cardiff, is an experienced and successful company with a stable and well-established partnership with its systems supplier, Deceuninck. This stability, expertise and experience means the company has an attractive market proposition and has therefore grown steadily year after year.
Chris Johnson, Vellacine Sales Director, says of the company’s success: “We have a good manufacturing sense and coupled with a high quality and wide range of Deceuninck products, it means we can sell into domestic and trade markets and take advantage of business opportunities both here and abroad.”
Vellacine’s broad market appeal and consequent success is best demonstrated through its wide range of products.
In terms of window systems, the company fabricates the Deceuninck 3000 Zendow window system. But the company also offers niche products, such as the Deceuninck Pivot Window. This makes them very attractive to other companies in the trade who want to add a specialist product to their portfolio without the expense of adding the necessary fabrication equipment to their plant. Another example of niche products is the VS vertical slider and new Deceuninck Bi-folding doors. So appealing are these products, that Vellacine not only supplies the UK trade, but also companies in markets as diverse as Hungary and Singapore.
Vellacine has been using Deceuninck as its systems supplier for over two decades and as Chris Johnson explains, the company is more than happy with the partnership: “Deceuninck products have many advantages. They’re so technically advanced and aesthetically pleasing it means we have something really different to offer our customers.”
Vellacine’s success shows what a business needs to do to if it wants to remain successful. The message is clear: find a supplier you can trust and concentrate on fabricating the products that make you stand out from the crowd! Sound business principles it seems in the current competitive climate.