- Deceuninck -

Vellacine demonstrate how to survive in a tough market

Vellacine, based in Cardiff, is an experienced and successful company with a stable and well-established partnership with its systems supplier, Deceuninck. This stability, expertise and experience means the company has an attractive market proposition and has therefore grown steadily year after year.

Chris Johnson, Vellacine Sales Director, says of the company’s success: “We have a good manufacturing sense and coupled with a high quality and wide range of Deceuninck products, it means we can sell into domestic and trade markets and take advantage of business opportunities both here and abroad.”

Vellacine’s broad market appeal and consequent success is best demonstrated through its wide range of products.

In terms of window systems, the company fabricates the Deceuninck 3000 Zendow window system. But the company also offers niche products, such as the Deceuninck Pivot Window. This makes them very attractive to other companies in the trade who want to add a specialist product to their portfolio without the expense of adding the necessary fabrication equipment to their plant. Another example of niche products is the VS vertical slider and new Deceuninck Bi-folding doors. So appealing are these products, that Vellacine not only supplies the UK trade, but also companies in markets as diverse as Hungary and Singapore.

Vellacine has been using Deceuninck as its systems supplier for over two decades and as Chris Johnson explains, the company is more than happy with the partnership: “Deceuninck products have many advantages. They’re so technically advanced and aesthetically pleasing it means we have something really different to offer our customers.”

Vellacine’s success shows what a business needs to do to if it wants to remain successful. The message is clear: find a supplier you can trust and concentrate on fabricating the products that make you stand out from the crowd! Sound business principles it seems in the current competitive climate.

News title: -    Vellacine demonstrate how to survive in a tough market
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Founded in 1937, Deceuninck is one of the world’s major PVC-U window and door systems companies. Deceuninck has been established for over 30 years in the UK, with production, distribution and head office in Calne, Wiltshire. It is in the top three in most major world markets, and is a leader in innovation, sustainability, colour and design.

Deceuninck products are premium brand, highly rated by homeowners for appearance and kerbside appeal. As a committed innovator, Deceuninck aims to make better quality, more energy efficient products to help its fabricator customers sell more at improved margins.

Deceuninck is known for its ‘pretty’ windows with inbuilt symmetry and clean sightlines. Its Heritage Window Collection helps fabricators and installers stand out in the market with a choice of beautiful Flush Sash, Chamfered and Sculptured windows and doors. The award-winning Heritage Flush Sash (G17 Product of the Year) replicates the look of traditional timber windows and complements all types of homes, from period cottages to modern townhouses. Deceuninck’s sliding patio door, Slider24, is the best in the market for energy efficiency, security, weather performance and 26 colourways from stock, of course. No other slider comes close.

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