Conservatory Outlet have just held a dealer seminar and with it announced a new product range, comprehensive new and optimised website and a complete range of brochures all designed to add further success to their expanding dealer network.
The event was open to existing dealers, some potential new ones and the suppliers and partners who are all involved with the business. Collectively, Conservatory Outlet dealers install around 50 conservatories every week, making it the largest installer of conservatories in the North of England. While many installers have been left scratching their heads as to how best to meet the demands of a changing market, this bolt on brand continues to help generate and close sales leads.
The company used the event to unveil their new whitegrain window, along with matching door panel. As the market looks to new products, the feedback from the seminar is that this new finish will provide further opportunities for the existing dealers and something relatively fresh for the consumer. There’s even the availability of finishing trims to match the new white foil finish.
Conservatory Outlet’s new website has already gone live at www.conservatoryoutlet.co.uk with over 100 pages of useful and creatively indexed pages for the consumer. There’s even a dedicated phone line which is operated 24 hours a day, 7 days a week and 365 days a year. This new website has been carefully optimised for the search engines and there’s also a separate website for each dealer which has been developed and paid for by Conservatory Outlet and a perfect example can be seen at www.primewindowsystems.com.
Finally there is a complete range of new brochures covering windows, doors and conservatories all carrying the distinctive Conservatory Outlet branding, though there are options for dealers to have their own covers. This is very much a case of supporting a local reputation with an enhanced and proven bolt on brand.
Matthew Glover, managing director concludes: “The whole event was a huge success for all those involved. We work very closely with our dealers and provide them with something that works. Our sales performance reflects the fact that we can identify the needs of the consumer and provide them with a perfect offering through our dealers. We’ve got a few new ones in the pipeline and look forward to adding further ones during the year.”