The Kestrel brand of no lead, no tin, 100% calcium organic PVC-UE and PVC-U roofline, cladding and window trim products, has grown 16% despite a 7% fall in total foam profile tonnage volume in 2006, by exceeding customer expectations according to an independent study the company recently commissioned. Independent research company Rigby Research found Kestrel to be exceeding customers’ expectations on service, which is crucial in allowing distributors to provide the best possible service to their installer customers.
“We commissioned the research because we don’t want to assume we’re giving our customers what they need, we want to know for sure,” explains Tony Crutcher, Sales and Marketing Director of the Kestrel brand. “And of course asking customers what they think allows you to continuously improve to meet customer needs. Distributors, installers and specifiers tell us they rely on us for three key attributes that we believe are unique to the cellular building product market in the UK; No lead, no tin, 100% calcium organic products manufactured in the UK; three shades of white allowing a more accurate colour match to consumers’ existing window and guttering systems, and vertically integrated UK based manufacturing and distribution. But we recognise that we need to keep delivering on all these things to continue to exceed expectations, which is why we will continue to invest in our products and services.”
For more information visit www.kbp.co.uk