Following the acquisition of the Carl F group, which is represented by Carl F Petersen Ltd in the UK, the established supplier of window and door fittings is set to strengthen its position as a major player in the hardware market. Having identified Carl F as an organisation with major growth potential, the £600million Sanistål organisation will support ongoing development of the Carl F global brand.
Having acquired a company with a strong international presence and £100 million annual turnover, Sanistål has identified Carl F’s key competencies as its comprehensive product catalogue and in-house project construction department based at the company’s Danish parent organisation. With integration and teamwork clearly positioned as primary philosophies behind the acquisition, Carl F will benefit from synergies in procurement and e-commerce.
Commenting on the significance of the acquisition, Carl F Petersen Ltd’s Managing Director John Crittenden said:
|“The purchase of Carl F was a seamless operation which took place in the first quarter of 2007. As far as our customers are concerned, we have continued to provide the consistent face of Carl F. We now supply over 5,000 hardware lines and our customers have come to appreciate that, over almost twenty years of trading in the UK, our service level combined with a comprehensive portfolio of quality hardware products, are key to the success of our operation. |
“Drawing on the expertise of the multi-national Sanistål operation we will benefit from additional process expertise and resource which will serve to further enhance our systems, strategies and offer.
“The past year has been a particularly exciting period of development for Carl F Petersen Ltd. We formally became part of Carl F Industri with the merger of the company’s UK, Irish, Danish, Scandinavian and Eastern European operations in October 2006. Also in October 2006, the Carl F group celebrated 125 years of trading and in 2007, the Sanistål acquisition has taken us into a new league with substantial financial backing and global expertise.”
The principal activities of the Sanistål group are manufacturing, distribution and technical assistance relating to industrial product installation. The Group operates in a wide range of industry segments including the construction, heating/ventilation and steel markets. The acquisition of Carl F provides access to new customer groups for the Sanistål organisation, namely the window and door market in the UK; the expanding Eastern European market and the worldwide project sector with the ‘d line’ brand of stainless steel hardware.