Following the initial phase of a campaign aimed at generating new business, Spectus Window Systems has received an unprecedented number of leads, many from major fabricators. Gareth Griffin, Marketing Manager, explains: “The response has been tremendous. Well over 10% of the targeted companies have expressed interest and the high number of leads has meant that we have had to reign back on the campaign to allow time to respond properly.
“The high level of interest in Spectus is indicative of a well supported brand,” continues Gareth. “It’s reward for all the hard work that has gone into raising the profile of Spectus over the past two years. People now know we have what is probably the most comprehensive and coherent product range in the market. It includes the Elite 63 and Elite 70 profiles, our vertical sliding sash window and the new bi-fold doors, which are proving extremely popular.
“Our tailored marketing support, knowledge of the new build and commercial sectors and our renowned logistics operation means we can give customers a competitive edge. Word is spreading and ongoing direct mail campaigns combined with advertising and PR campaigns will ensure Spectus continues to go from strength to strength.”