- Carl F Petersen -

Carl F report interactive initiatives maximise show interest


Bruce Bradshaw - Business Development Manager, Jas Bains - Marketing Assistant and Louise Lai - Marketing Manager.

Whilst confirming the general view that this year’s Glassex was a quieter event than 2006, Carl F – who were represented on the DeWalt stand – reported that a hands-on formula drew a healthy level of visitors to the display.

DeWalt’s strong brand and the opportunity to use drills/assemble products had high appeal, particularly with installers, who were able to make on-the-spot purchases.

Commenting, Louise Lai, Carl F Marketing Manager said:
“From the exhibitor’s perspective, Carl F believes that the way forward to create impact at Glassex is to provide a real reason to come onto the stand. People in this industry appreciate being able to test the products and DeWalt excels at offering a workshop environment.”

Among the most popular DeWalt product lines featured in the Carl F direct catalogue and on-line shop was a 36V rotary hammer drill launched at the show which was included in a daily £1,000 prize draw organised by DeWalt.

For Carl F direct enquiries:
Call 08453 665566 Fax: 01536 401157
Email: sales@carlfdirect.co.uk or, visit www.carlfdirect.co.uk



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