Hurst has kicked-off the new year with a major re-brand to strengthen its position as a leading manufacturer of composite doors and PVC-U door panels. As part of the launch, the company has unveiled a bold new identity to capture its unique pedigree and appeal to a new generation of customers.
The move heralds the next exciting phase of development for Hurst as Marketing Manager Hayley Barker explains: “This launch marks the beginning of what will be a pivotal year for Hurst as we embark on another period of rapid growth. We have a punchier name and a fresh new look, but our core company values remain the same – they are the trademark of Hurst.
“We put a great deal of time, care and effort into creating our doors and our people are dedicated to delivering the very highest standards of quality and personal service to our customers. This new identity reinforces these unique strengths, which set us apart in the industry.
“We are never afraid to invest at Hurst and this is the biggest branding exercise that we’ve ever undertaken in the history of the business. Our new identity will elevate Hurst to a new level and help us engage with a wider audience, especially homeowners who are increasingly asking for a Hurst door by name. This is just the start though and we can’t wait to share plenty more Hurst innovations over the coming months.”
The re-brand follows a £650,000 investment at Hurst into new machinery and delivery vehicles to enhance the firm’s capabilities and continuously improve levels of quality, service and value. Hurst also recently expanded its customer service and order processing teams to support its field sales team and grow its customer base by 25%.
Hurst is now set to introduce a string of new resources, which will include a comprehensive suite of marketing materials and state-of-the-art IT solutions, to help customers to work smarter, generate new business and achieve growth.
Hurst employs 140 people and currently manufactures 400 composite doors and 3,000 door panels a week from its two dedicated factories in Kingston-Upon-Hull. The Kingston-upon-Hull based firm is part of the established Hurst Group, which celebrates its 50th anniversary this year. The Group has more than 350 employees and a turnover in excess of £35 million a year. With expertise in joinery, building services, ceilings and flooring, it is a leading player in the interior-fit-out contracting and glazing industries.