Avocet Hardware, which produces the most secure Euro cylinder lock on the market, has launched a social media campaign aimed at encouraging homeowners to #StayHomeSecure following yesterday’s end of British Summer Time (BST) and the onset of the dark nights,.
Launched today (October 22nd, 2018), the Brighouse company’s six-week campaign has been developed in response to a spike in burglaries over the winter months – a time that sees burglary rates rise an astonishing 25 per cent.
Research has also shown that Halloween and Bonfire Night are statistically the worst night of the year for burglaries.
Derrick Purvis, marketing manager of Avocet Hardware said: “It’s become a horrible, but sadly accepted fact that the only people who look forward to the clocks going backs are the burglars, who gleefully get back to work with the kind of enthusiasm the rest of us normally reserve for the long, light nights of Spring and Summer.”
“There are though a few simple things homeowners can do to protect their properties against unwanted visitors during the dark nights, and our #StayHomeSecure campaign will spell these out, while also giving everyone who follows it the chance to have a bit of fun and plenty of chances to win some great prizes – including, exclusively commissioned campaign artwork.”
The artwork up for grabs features Ollie – a guard dog forced into early retirement – and his former nemesis, Kat – an out-of-work cat burglar. Both have ended up on the scrap heap following Ollie’s owners’ decision to install Avocet’s snap secure ABS locks on their home. The two will be spending the six weeks of the campaign trying out a variety of new hobbies in order to fill their now jobless days.
“Ollie was a great hit during our summer campaign, and up and coming cartoonist, Robert Leach has once again excelled himself with his work for #StayHomeSecure. Those who get their hands on his exclusive artwork really will be in luck.”