‘Putting the Show in your Showroom’ is how AluK is promoting its brand new online Marketing Hub, where customers can select and order from a whole range of stylish marketing materials.
With the power of the AluK brand growing in the trade and residential market all the time, the company has made it easy for customers to access a whole range of distinctive marketing resources to support their own sales of AluK products. This includes everything from product and range brochures to showroom posters and even branded mugs.
The new Marketing Hub is a bespoke, online ordering portal created within the AluK website at www.aluk.co.uk. Customers receive their own unique log in and can then simply scroll through everything that is available, adding whatever items they want to order to their own virtual shopping basket.
When they go through to place that order, a message is sent to AluK so that it can be despatched and delivered as quickly and efficiently as possible. Once they are logged in, customers can manage their own orders, track the delivery and even create their own reports.
The AluK Hub is packed with brochures, fabrication manuals, product data sheets, installation guides, wall charts, showroom support items and branded merchandise. Customers can choose the items which work best for their business and give themselves a real point of difference in both the trade and retail sectors
Sioned Webb, AluK’s Marketing Director, said: “We know our marketing material puts us ahead of the competition, and we want to give our customers that same advantage. This is a key part of our commitment to providing the very best customer service in the industry and we’ve made sure it’s a really user friendly platform which we are confident our fabricators and installers will love.
“We will be adding the option to personalise all the marketing collateral in the coming months and even creating an image library for customers to download our professional images for their own use.”