- Avocet Hardware -

Avocet urges home owners to #staysummersecure with school holiday social media home security campaign

ABS campaign promises to keep security locked in and intruders locked out

How to keep your home secure Infographic

Avocet Hardware, which produces the most secure Euro cylinder lock on the market, will be advising homeowners to #beABSsafe through the school summer holidays with its #StaySummerSecure campaign.

Launched on Monday (July 23rd, 2018), the seven-week social media campaign has been developed in response to the significant increase in domestic burglaries and outdoor thefts that occur every summer.

Statistics show

  • A 10% increase in burglaries every summer
  • A 40% increase in outdoor thefts

Meanwhile, a recent Office for National Statistics crime survey for England and Wales reported that 92% of all domestic burglary in a dwelling is committed through the front or back door; 52% and 40% respectively.

Derrick Purvis, marketing manager of Avocet Hardware said: “The school holidays is a busy time for burglars as many houses are left empty when people head off for a getaway. Throw in the light nights and warmer weather and it’s no wonder there’s an increase in break-ins.”

“We want people to enjoy their summer holidays without worrying about their home, which is why we are running a campaign that will tell people exactly what they need to do to keep their homes secure all summer long.”

As part of the campaign, Avocet will be introducing Ollie the redundant guard – a cartoon character who has taken to travel having had his day job ruined by the installation of ABS locks throughout his owners’ home.

“We had great fun coming up with Ollie, and have a whole host of different characters lined up for later in the year,” continued Derrick. “What’s more, Ollie is going to be the face of a series of weekly competitions that will give homeowners across the UK the chance to have their home given a complete ABS upgrade.”


News title: -    Avocet urges home owners to #staysummersecure with school holiday social media home security campaign
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Company Overview For

Avocet Hardware

Avocet Hardware is once again establishing itself as one of the leading distributors of locks, security products, and window and door furniture in the UK

The company’s Avocet ABS and ATK high security locks feature a unique patented snap secure technology that meets the highest safety standards, with a British Kitemark, TS007 3-star rating, Sold Secure SS312 Diamond standard and Secure by Design accreditations – a combination that no other lock on the market can currently match.

Meanwhile its Affinity window and door hardware range is one of the leading brands in the home window and door security market.

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