Avocet Hardware, which produces the most secure Euro cylinder lock on the market, will be advising homeowners to #beABSsafe through the school summer holidays with its #StaySummerSecure campaign.
Launched on Monday (July 23rd, 2018), the seven-week social media campaign has been developed in response to the significant increase in domestic burglaries and outdoor thefts that occur every summer.
- A 10% increase in burglaries every summer
- A 40% increase in outdoor thefts
Meanwhile, a recent Office for National Statistics crime survey for England and Wales reported that 92% of all domestic burglary in a dwelling is committed through the front or back door; 52% and 40% respectively.
Derrick Purvis, marketing manager of Avocet Hardware said: “The school holidays is a busy time for burglars as many houses are left empty when people head off for a getaway. Throw in the light nights and warmer weather and it’s no wonder there’s an increase in break-ins.”
“We want people to enjoy their summer holidays without worrying about their home, which is why we are running a campaign that will tell people exactly what they need to do to keep their homes secure all summer long.”
As part of the campaign, Avocet will be introducing Ollie the redundant guard – a cartoon character who has taken to travel having had his day job ruined by the installation of ABS locks throughout his owners’ home.
“We had great fun coming up with Ollie, and have a whole host of different characters lined up for later in the year,” continued Derrick. “What’s more, Ollie is going to be the face of a series of weekly competitions that will give homeowners across the UK the chance to have their home given a complete ABS upgrade.”