An enhanced, mobile friendly Web site for Carl F direct offers rapid product search functionality and customer access to detailed account information.
The on-line shop, which is part of the Carl F Groupco organisation, features over 1,500 professional on-site tools and accessories for the glazing sector and other building industries. The Web based service includes hand/power tools, measuring/maintenance products, health & safety equipment, clothing/footwear and ladders.
Launched in 2007, Carl F direct has attracted many major brands including Apache, DeWalt, Glazpart, Rapierstar and Wera. Designed to offer an alternative to trade counters, and targeted specifically at industry users, Carl F direct provides an extensive range of products and ancillary items such as workwear. The service provides competitive pricing, regular offers and next day delivery for stocked items.
The upgraded, product focussed Web design enables users to filter their search easily and quickly by price, size, manufacturer, colour or type. After registration on the new site, customers are provided with comprehensive account data enabling access to their order history. Other feature enhancements to the Carl F direct Web site include the ability to view availability and product details plus adding to a wish list, downloading product information and sharing on social sites.