- Profile 22 Systems -

Competitive advantage with Profile 22’s Optima Flush Casement

The buoyancy of the flush casement window market continues to flourish for Profile 22 with year on year sales growth for its Optima Flush Casement Window. Gerald Allen, Marketing Manager at Epwin Window Systems, said: “We know from market research that heritage and high-end window products are gaining traction in the market place and this is something that our sales figures more than bear out.”

Another reason for the demand for Profile 22’s Optima Flush Casement Window is the quality of the product. Gerald commented: “Optima is a system that has been designed to give our customers a competitive advantage and you can see that in our Flush Casement Window, which looks better and performs better than rival products.”

The window’s design is based on a British timber cottage window. It has features including a traditional putty line sash, a traditional wide bottom sash rail and slim depth sashes. It can be partially or fully mechanically jointed and there is a range of cill and glazing bars as well as a French Flush Casement option too. The heritage appearance is enhanced with period hardware and a range of period colours.

As a systems house renowned for giving their customers the best in product innovation, further additions to the range have recently been added. Gerald explains: “We’ve added a French Flush Casement offering to open up even more opportunities. We’ve also added a night vent lock, mechanical joint end caps and a flipper gasket system with 90-degree moulded corners. In doing so we’ve made the Optima Flush Casement Window suitable for use in new builds as a fire egress window, we’ve created ventilation that’s effective but secure and we’ve improved the overall finish.”

But despite the heritage appearance, it’s very much a 21st century window. It can achieve a U-value as low as 1.2W/m2K, which means its thermal efficiency is better than any of its rivals. It exceeds the requirements of UK and EU Building Regulations, exceeds PAS24 requirements on all options and is accredited by the British Standards Institute.

Because it’s part of the award-winning Optima system, it’s also been designed with fabricators and installers in mind. It features innovations such as common ancillaries across the entire range to minimise stockholding, easy-to-locate hardware, optimised drainage, deeper legs than alternative systems and perfectly positioned seals for long-lasting performance.

The demand for Profile 22’s Flush Casement window reveal how market tastes are changing and how such feature-rich products are reaching the mainstream. They also reveal that the Optima Flush Casement Window has the features and benefits that the industry is looking for.

News title: -    Competitive advantage with Profile 22’s Optima Flush Casement
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Profile 22 Systems

Profile 22 manufacture a comprehensive range of 60mm and 70mm PVC-U windows and door systems.

Its products are integrated, meaning all four suites offer a choice of sash and outer frame combinations, share common beads and have dedicated Safeware locks and hardware. Making it simple to specify and fabricate window and doors to suit any application. Integration offers huge benefits to fabricators and makes it very economical to sell into new market sectors.

Profile 22 integrated products also incorporate unique and proven labour saving features that can make significant impact on your productivity, saving time and money in the factory and on site.

Profile 22 at a glance:

  • British owned manufacturer of PVC-U profile.
  • Based in Telford in a 150,000 sq ft factory and customer support complex.
  • Working with windows since 1976.
  • 40,000 frames made using Profile 22 every week.
  • Part of the £180m Epwin Group.
  • Dedicated specification team and a nationwide network of manufacturers of high quality PVC-U windows and doors.

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