Essex-based Window Tech Trade have ceased production of 400 standard PVCu window and door frames each week, to solely focus on the manufacture of The Residence Collection.
Having been faced with dwindling single digit net margins, Bob Wallis, managing director of Window Tech Trade has made the decision to outsource standard PVCu frames and turn to The Residence Collection in order to position his business for the long-term, with the potential of strong double-digit net margins and growth. He said: ‘I believe the market for standard white windows is limited in terms of financial returns. For us it’s just not a sustainable business model as a manufacturer and so we’re fully focused on doubling our capacity of The Residence Collection to 150 frames per week.’
With relatively low capital outlay costs for the doubling of capacity and the benefit of single length profile and 4-pack bead ordering, there isn’t the issue of having too much cash and space tied up in stock for companies such as Window Tech Trade. With a new marketing campaign and dedicated website at www.windowtech- residence.co.uk, Bob and his team are looking to build their Residence presence in the South East and surrounding areas in the months and years to come.
Sarah Hitchings, sales and marketing director of The Residence Collection commented: ‘Window Tech Trade are a perfect example of the mid-sized fabricator looking to get out of the low margin mass market. With our full backing, unique 3 in 1 system and impressive marketing programme, we’re looking forward to seeing them achieve their goal within the next 18 months.’