- Deceuninck -

Letter to the Editor - follow up on colour

Ian,

People are surprised when I say I’m expecting the first ever colour-only fabricators to emerge this year.

But colour is growing fast. It’s already a large and profitable part of the market. Six of our top fabricators are over 50% colour and I’m getting calls all the time from forward looking fabricators who now want to talk about colour.

So what’s driving this change? It’s coming from truly colour-focused installers, who are selling mostly colour. These installers are doing well and growing fast because they’re selling to the Haves – these being the over 55 homeowners with no or low mortgages, the people with money to spend who want to improve their homes. And the Haves are not interested in white PVC-U any more.

There is fast, profitable growth up for grabs here, but to take advantage, the whole supply chain needs to be colour enabled.

Any Systems Company can make colour to order. What I mean by “colour enabled” is having a wide range of colours in stock with matching ancillaries and trims. If you order it, it comes. No surprises. No bad news.

Deceuninck has 26 colourways and matched ancillaries and trims in stock. Our in-house foiling team is world class. We store our products in a 140,000 sq ft warehouse in Calne and, with Deceuninck Online, customers can see what’s there in real-time, put their name on the profiles they want, and have them on their next delivery. No ifs, no buts, Deceuninck is #BestInClass for colour. Deceuninck is #ColourEnabled.

So who’ll be the first colour-only fabricator?

Sincerely

Rob McGlennon
MD Deceuninck UK & Ireland


Company Overview For

Deceuninck

Founded in 1937, Deceuninck is one of the world’s major PVC-U window and door systems companies. Deceuninck has been established for over 30 years in the UK, with production, distribution and head office in Calne, Wiltshire. It is in the top three in most major world markets, and is a leader in innovation, sustainability, colour and design.

Deceuninck products are premium brand, highly rated by homeowners for appearance and kerbside appeal. As a committed innovator, Deceuninck aims to make better quality, more energy efficient products to help its fabricator customers sell more at improved margins.

Deceuninck is known for its ‘pretty’ windows with inbuilt symmetry and clean sightlines. Its Heritage Window Collection helps fabricators and installers stand out in the market with a choice of beautiful Flush Sash, Chamfered and Sculptured windows and doors. The award-winning Heritage Flush Sash (G17 Product of the Year) replicates the look of traditional timber windows and complements all types of homes, from period cottages to modern townhouses. Deceuninck’s sliding patio door, Slider24, is the best in the market for energy efficiency, security, weather performance and 26 colourways from stock, of course. No other slider comes close.

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