frameXpress Ltd has released a new corporate ‘informercial’ in order to create a platform for customers to use when introducing the range to prospective investors. The video places a focus on the people, services and products behind the brandname and it clearly reflects the quality standards associated with the company.
Available to view via the frameXpress website as well as on the company’s new YouTube channel, frameXpress Ltd, the video gives viewers an insight into how the various departments work together to create the portfolio that is offered by the leading window, door and conservatory fabricator.
Furthermore, with Directors Stuart Green and Mark Westbrook interviewed, the video demonstrates the accessibility customers have to senior management, which is part of the longstanding friendly, flexible approach introduced by both Managing Directors when the company was launched nearly 20 years ago.
As a progressive company, the new medium of video has been embraced by frameXpresss manage-ment with a view to substantiating the advantages of the range, as customers look to expand their own businesses.
Launched as part of a new marketing initiative that will help both customers and their prospects to understand the business and the fabrication process behind it, this is the first in a series of videos that will be launched over the next 12 months.
Mark Westbrook comments, “This has been developed as a POS tool for our sales team but also it will help our customers to present a clear picture of the quality behind the products before consumers invest. With technology now evolving into an integral part of corporate profiling, a video gives us the means to talk to every single customer and prospect. It gives a clear message of strength and reliability, which are the foundations on which frameXpress has been built.”
Helen Duval, Head of Marketing comments, “frameXpress management has always taken a forward thinking approach when looking at customer needs. As the company begins to celebrate 20 successful years, there will be a number of modern marketing strategies launched that will further substan-tiate the progressive position frameXpress takes when providing customers with business support.
Video is now one of the most engaging mediums to highlight the merits and successes of a business and as such it was the natural route to take. Further initiatives will be introduced gradually over the coming months as part of the company’s 20 year success story which begins next year.”
For more information on the range or to view the new frameXpress video visit www.frameXpress.co.uk or alternatively call the team to discuss project requirements. 01952 581100