Deceuninck’s Heritage Flush Sash, which forms part of the company’s Heritage Window Collection, has won the prestigious category of New Product of the Year at this year’s G-Awards. It’s not often we see something genuinely innovative in our market, but the Flush Sash from Deceuninck has delivered something new that provides fabricators and installers with a completely new sales opportunity.
Rob McGlennon, Managing Director of Deceuninck UK comments: “We quickly identified the need for a strong product for the growing heritage sector and worked hard to design a product that suits every need in this field. Our Heritage Flush Sash comes with the option of fully welded or mechanical joints for a completely traditional and authentic look, also giving our customers a true USP over the competition.
“In addition to designing the best-looking product for this sector, we have also been able to offer our Heritage Flush Sash customers the benefit of 26 colourways from stock. Again, for added authenticity we also offer 26 colourways in matching trims, cills and ancillaries – all from stock. We have of course had to invest a significant amount of money to allow us to offer this amount of product from stock, but we did it because we knew how far ahead this investment would put our customers. It means they can order colour as easily as they can order white. For the Heritage sector, this is particularly important as the windows need to match the character of the property.
“The beauty of our cleverly designed Flush Sash isn’t limited to the Heritage sector however - it looks just as stunning in a modern town house property, as it does in a traditional cottage. Our new grey substrate with smooth matt anthracite foil is available on our Flush Sash and from stock and will continue to develop the range to help our customers win even more projects, in even more property styles.
“From a technical perspective, our new product addressed a gap in the market at the time because no other Flush Sash came with a night vent, so didn’t come with the option to lock the window in a night vent position. For this reason, the euro-groove position became critical. We also ensured outstanding weather and security performance was part of our Flush Sash offering with Airtightness Class 4, Watertightness Class E900, Wind Resistance Class AE2400 and PAS24:2016 Kitemark approved, all complete with the system.
“The Flush Sash also comes with a host of marketing support that is considered to be above and beyond the industry standard. All Heritage Collection customers have access to an array of marketing assets to suit all needs, including printed brochures, image library, point of sale and much more.
“We are thrilled to receive the prestigious recognition from within the industry at the G-Awards for what we feel is a product that has truly changed the market in 2017, but we will continue to work closely with our customers to deliver what the market wants, when it needs it, with new #Bestinclass innovations and product developments on the horizon.”