TruFrame’s marketing department has recently benefitted from a number of additions, as they look to bring in considerable digital marketing expertise from B2B and B2C sectors, to go alongside more traditional means of corporate communications and branding.
The newly expanded marketing function is headed up by Paul Roper, Marketing Director, who brings extensive multi-channel marketing experience having worked both agency and client-side for brands such as, Cognizant Consulting, Monster.co.uk and Levi Strauss and is already putting in place a strategic plan to support the overall business objectives of TruFrame. With sales for the first half of 2017 up on the previous year, the company continues to build market share.
Supporting Paul is Ben Burch, Creative Designer, who has a wealth of experience in graphic and creative design with a flair for both online and print deliverables. Ben will be supporting TruFrame’s creative marketing, including results-driven customer development programmes. Additionally, Libby Zbaraska forms part of the team as Social Media and Content Executive, as a new graduate with a degree in English Literature with Creative Writing she brings a solid background in crafting great copy and content.
TruFrame’s success in recent years has been down to a combination of new business wins and through organic growth, with a plan to build on this strategy further, with a detailed plan from the new marketing function. Yet with digital marketing strategies more important than ever, the company is looking to bring some new thinking to the industry.
Paul Roper, Marketing Director of TruFrame commented: ‘We have carefully built the marketing function to ensure we can deliver not only powerful campaigns for us as a business, but also for our customers. As much as our hand-finished uPVC frames and customer care define us, our brand and marketing needs to be equally as distinctive and successful, something the team here is looking forward to helping to deliver across several areas.’
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