A formidable package has helped a Virtuoso Doors installer smash all targets and achieve an incredible sales conversion rate of 90% in composite doors. Newcastle-upon-Tyne based RLM Windows has successfully increased sales of composite doors by more than 75% and become one of the largest installers of composite doors in the region.
RLM Windows became a customer of Virtuoso Doors seven years ago and has significantly increased the number of doors it installs with the support of Virtuoso to sustain its growth.
Ricky MacDonald, owner of RLM Windows, explains: “Our ambition is to become the biggest installer of composite doors in the region so we needed to work with a partner that would help us achieve this goal. The package on offer from Virtuoso is incredible and we benefit from a wide range of products, dependable service and lead times and amazing support from the whole team there. We’re delighted with our 75% growth in composite doors, the Virtuoso team has been fundamental in helping us achieve this.”
RLM Windows’ showroom displays 14 Virtuoso composite doors. The new Virtu-AL aluminium textured, non-woodgrain finish composite door will be installed there soon. “When customers see the range of doors on display, they’re impressed with the choice and quality. They are like nothing else out there and that’s why 90% of enquiries we receive about composite doors convert to sales,” adds Ricky.
“Virtuoso has kept pace with market trends and is always at the forefront of developments, bringing out new products, the latest colours and new additions like the pull bar handle. Virtuoso’s online quoting and ordering software, Gateway, has also been a terrific resource making it so much easier for us to design doors, place orders and keep accurate customer records,” he says.
RLM has achieved such success with composite doors in its heartland region, that it is now planning to open a second showroom in a new territory. This showroom will display Virtuoso composite doors exclusively.
Tony Craggs, managing director of Virtuoso Doors, said: “Congratulations to Ricky and the team on such phenomenal success, we are delighted that they are doing so well with our composite doors. Differentiation is everything in this industry and it’s really encouraging to see a firm standing out amongst its competitors and winning new business at an exceptional rate.
“Virtuoso has a solid reputation for quality and service and it’s important for us to maintain this by nurturing long and loyal partnerships with businesses like RLM. We wish RLM every success for the future and look forward to the exciting opening of a second showroom.”