The first in a series of Virtuoso customer experience days brought installers together to view the company’s wide range of composite and PVCu panels. Guests saw how Virtuoso’s doors are made and witnessed the scale, quality and precision of door manufacturing at the 80,000-square foot site at Birtley in County Durham.
The visit showcased some of the top-of-the-range machinery which Virtuoso has recently invested in to ensure that every single door is manufactured to the highest standards and with absolute accuracy.
Guests also gathered around the new Virtu-AL composite door to see and feel its incredible texture. One installer described Virtu-AL – the UK’s first aluminium textured, non-woodgrain finish composite door – as a ‘game-changer’ for his business. Many of the installers who attended the day are already taking orders for the door, which is fast becoming the architect’s choice for design-conscious projects.
Andy Farrington from Tamworth-based Bradley Scott Windows, had a first glimpse of the Virtu-AL door at the FIT Show. Seeing its potential for his business, he was eager to attend the customer day to find out more about the door and the manufacturing capabilities behind it.
Andy says:“I only work with quality products from established suppliers and I was keen to go along to Virtuoso to see what the company could do for my business. I was very impressed with the factory and was assured to see the high standards of manufacturing processes that happen there. The Virtuoso team is passionate about the business and that spirit filters down into the quality of the company’s products.
“The main attraction for me at the event was the Virtu-AL door and I was not disappointed with it at all. It has a distinctive, contemporary style and its really does look and feel just like an aluminium door. I’ve not seen anything else like it and no other manufacturer has anything similar so I know that this door will be a fantastic asset to my business.
“I came away from the day knowing that this door will sell and ultimately differentiate me from my competitors. Within just a week of the event, I had sold five Virtu-AL doors and that was before our showroom door samples arrived. That was when I realised that it would be a definite game-changer for us!
“One of my customers is an architect who had originally specified a stylish contemporary entrance door for one of his projects. When he saw the Virtu-AL door, he was so impressed with it that he swapped from his original specification. Architects have notoriously high standards so that was all the proof I needed that I’d made a good decision to invest in this product.”
As well as viewing the new Virtu-AL door at the customer day, guests saw the vast range of products that Virtuoso – one of the UK’s leading manufacturers of composite doors and PVCu panels – produces. Visitors were impressed with the scale of production on the site and Virtuoso’s capability to customise products to suit individual customer demands. One of the highlights was Virtuoso’s impressive new spray booth, which hand sprays doors to any colour and ensures that every door achieves a perfect finish.
Tony Craggs, managing director of Virtuoso, said: “This day was absolutely fantastic and we were delighted to welcome existing customers and some who are planning to work with us soon. We are very proud of our factory, which marries good old-fashioned craftsmanship with state-of-the-art automation to deliver an exceptional, unmatched quality. Visitors saw how Virtuoso is leading innovation in the industry and heard all about our commitment to deliver a personal, customer-focused service for everyone.
“Virtu-AL was a natural draw to the day and our guests had the chance to see for themselves how it has really nailed the look of a high-end powder coated aluminium door. We’re already seeing how this door is yielding impressive sales for customers. The next stage is to bring more customers on board and help them to benefit from the exciting new revenue stream this door brings. We certainly have an exciting few months ahead!”