- Profile 22 Systems -

Optima is made for the market now


Ryan Johnson, Managing Director of Emplas

It’s said that customer feedback is the best way to gauge a product’s success. And feedback about Profile 22’s Optima system is perfectly demonstrating the impact it’s having on the market.

Ryan Johnson, Managing Director of Emplas says: “Profile 22 and Epwin have taken the feedback from fabricators and installers and brought that into the design of Optima. It’s made for the market now – there isn’t another system which is so current or which offers installers so many different sales platforms.

Ryan also highlights the meticulous design of the new system: “Homeowners have an increasingly high expectation of performance. You have to be able to tick boxes for energy efficiency and security, so in a retail environment, it’s really about highlighting the small differentials that tip the balance in your favour – and Optima delivers a lot of those. It’s not just about the slim sightlines, the flush casement, the foil options – some of the smaller design features deliver some great selling points. The 10mm seal cover, the ancillaries that go with it, local wall thickening for hardware fixing which delivers an increase in screw and hardware retention – it’s all part of the story. We have and continue to partner with Profile 22 because of this.”

Many fabricators are concerned about what switching to a new system will do to their production schedules but with Profile 22 change need not be difficult. In 2016 the company successfully undertook a complete changeover of nearly 100 Profile 22 fabricators to Optima in just nine months and have seamlessly brought on-board a significant number of new fabricators so far this year too.

All this positive feedback is reflected in Optima figures. Record numbers of fabricators are switching to Optima and sales figures are very strong. This is testimony to the added value Optima offers.


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Company Overview For

Profile 22 Systems

Profile 22 manufacture a comprehensive range of 60mm and 70mm PVC-U windows and door systems.

Its products are integrated, meaning all four suites offer a choice of sash and outer frame combinations, share common beads and have dedicated Safeware locks and hardware. Making it simple to specify and fabricate window and doors to suit any application. Integration offers huge benefits to fabricators and makes it very economical to sell into new market sectors.

Profile 22 integrated products also incorporate unique and proven labour saving features that can make significant impact on your productivity, saving time and money in the factory and on site.

Profile 22 at a glance:

  • British owned manufacturer of PVC-U profile.
  • Based in Telford in a 150,000 sq ft factory and customer support complex.
  • Working with windows since 1976.
  • 40,000 frames made using Profile 22 every week.
  • Part of the £180m Epwin Group.
  • Dedicated specification team and a nationwide network of manufacturers of high quality PVC-U windows and doors.

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