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New Solidor StyleMakeover videos

Solidor’s new #StyleMakeover videos with TV presenter Georgina Burnett

A new series of consumer ‘makeover’ videos from Solidor is designed to help installers sell by showing homeowners just what a difference a new door can make. The leading composite door manufacturer has commissioned a series of professional videos of makeovers on real homes, hosted by property developer/vlogger and TV presenter Georgina Burnett.

The first video is now available to view on the SolidorLtd Youtube channel: http://youtu.be/ v2kXV-rV6YQ. Georgina interviews homeowner Elaine, who wants a replacement for her old 28mm PVC-U white panel door. On closer inspection the door proves to have a number of problems, including a tatty handle with pitting problems, seals coming away from the corners and a ‘knackered’ lock strip. Moreover, the cylinder takes just 5 seconds to snap with mole grips!

The homeowner chooses a new Offset French door from Solidor’s Italia range as it needs to open out fully to allow access for her daughter, who uses a wheelchair, and goes out for the day while the installation team work. On her return, she’s delighted with her front door: the Brescia in Chartwell Green with chrome fittings and Matrix glass. Meanwhile, the presenter highlights key features and benefits – for example, the Ultion 3* cylinder and £1,000 homeowner guarantee.

Gareth Bussson, Solidor Group’s Head of Sales and Marketing comments: “The series is designed to generate leads for Solidor installers and help them sell, so they can show homeowners real-life case studies. We – and Georgina – are tweeting about it already using the hashtag ‘Solidor #StyleMakeover’ and have had a fantastic response from customers.”

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Now part of Masonite International Solidor is the Door Systems Division of DW3 Products Group. Solidor itself has become the go to brand for premium, solid core composite doors, with a reputation for true product innovation and unrivalled marketing.

Residor is the new mid-market GRP composite door and is the most secure of its type in the composite door sector. Like Solidor, it’s offered with the unrivalled3 Star Ultion cylinder as standard, with upgrade opportunities to Lock Lock. Completing the three-tier product strategy is Nicedor, offering quality door panels at a strong price point.

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