- MRA Marketing -

Sign up now for essential seminar on construction marketing strategy

Marketing strategy for construction

The CIM Construction Industry Group (CIMCIG) is hosting a morning seminar at Bristol Golf Club on 13th September specifically for marketers in the building industry. The two-hour breakfast seminar is sponsored by MRA Marketing, and looks at how to develop and implement a comprehensive marketing strategy in the construction and building materials sectors.

Speakers include Lucia Di Stazio of MRA Marketing, Mike Jordan of Bluegg, Bethan Lewis of Brighter Comms and Andy Mudie of Nuaire, who is also Vice Chair of Creative, Services and Events for CIM Wales.

Lucia Di Stazio, Managing Director of MRA Marketing, comments: “The overall session will review strategic planning and management best practice, looking at rebranding, breaking into new markets, launching products or company branches and more, with examples of successful, award-winning case studies from previous Construction Marketing Award winners. Marketers in this sector based in the South-West can discover why their PR and digital strategy needs to be aligned, and how to strengthen their product offering through a customer service strategy.”

The event will benefit anyone with a product, brand, communications or marketing role in a company involved in the construction sector, whether contractor, manufacturer or merchant.

This essential seminar is just £30 for members or students and £40 for non-members. The session starts at 9:15am (with registration and buffet at 8.30am) and finishes at 11:30am, with free parking onsite.

For further details or to book online go to www.cim.co.uk/event/85393, email cimevents@cim.co.uk or call 01628 427340.

For more on MRA Marketing visit www.mra-marketing.com or follow @MRAMarketing on Twitter.

With 50,000 members in 130 countries, the Chartered Institute of Marketing (CIM) is the largest professional marketing body in the world, and over 100 years old.

The CIM’s Construction Industry Group (CIMCIG) is one of the organisation’s most active industry groups in the UK, and its LinkedIn Group has over 3,000 followers. CIMCIG was set up in 1971 in the UK to specifically support marketers in construction, to raise the status of marketing in the industry and to promote best practice.

News title: -    Sign up now for essential seminar on construction marketing strategy
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MRA Marketing

MRA Marketing is No.1 in the Construction Marketing Awards (CMA) Agency League of over 60 agencies working in construction, winning 13 times and a finalist 33 times.

For over 25 years, MRA Marketing has helped companies grow in the construction, building materials and home improvement markets. A full-service agency, MRA offers integrated strategic marketing and PR. This includes: strategy development, consultancy, PR, research & insight, creative design (digital and print), social media management and video.

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