AMI has been working hard behind the scenes to update the look of its website, brochures, reports, and databases and is ready to show it to the world next Monday. The new brand will fully reflect what the company is today and symbolise how it will work with its clients in the future.
Putting customers at the heart of the re-design, AMI collated feedback on the perceptions of the company, which is the leading provider of information, market intelligence and events for the global plastics industry. There were some specific areas and attributes that were highlighted as being essential to the added value provided by AMI:
- Providing expertise and data to make informed decisions
- Providing a forum for extended learning
- Providing a platform to meet customers and conduct business
AMI felt that is was important that its brand reflected this feedback, so put it at the centre of its brand new concept. The new logo reflects a more modern look and captures its mission to deliver excellent quality and support across the services it provides.
The new website; www.ami.international , which also launches on the same day will seek to increase AMI’s online presence and help to communicate with current as well as prospective new clients.
AMI will officially unveil its new brand to clients and customers on Monday. Andy Symons, Managing Director commented:
“Our new brand is designed to reflect all the historical AMI values while at the same time recognising that with new technology and ever changing requirements from our customers, we need to be increasingly fast and agile. We remain totally committed to delivering business critical information and creating better ways for our clients to connect with their target audience.”
Carole Kluth, Head of Consulting commented
”The new brand builds on AMI’s 30 year reputation as a leading provider of quality information and events for the global plastics industry and reflects our drive to continue supplying great value to the industry.”
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