lest we never forget

- Profile 22 Systems -

CentralRPL now fabricating Profile 22’s Optima system


Gary Morton Central RPL, Nic Rossano Epwin Window Systems

CentralRPL, one of the Midlands largest, trade fabricators, has just switched to fabricating Profile 22’s Optima system. Gary Morton, Central’s Managing Director, commented: “Moving to Optima is a natural step for us. In terms of delivering products, marketing support and sales aids for our customers, Profile 22 are unsurpassed.”

Clare O’ Hara, Divisional Managing Director of Epwin, added: “We are delighted to have CentralRPL on board. They are a proactive, customer-focused company and in Optima they have found a system that matches their desire to offer the very best.”

CentralRPL is manufacturing the Optima Sculptured system and feedback from Central’s customers so far has been extremely positive. Profile 22 held an Open Day for Central’s customers in May and the decision to switch was met with universal approval, confirming Optima’s status as the next generation window system that offers the best of everything. Gary said: “Our customers thoroughly enjoyed the day and all that Profile 22 has to offer. In particular they were really taken by the new Excellence as Standard (EAS) programme.”

CentralRPL switched to Optima in July in a process that was as seamless as existing Profile 22 customers would have expected. Clare said: “When we launched Optima last year we moved nearly 100 Profile 22 fabricators over to it in nine months. Our process is so detailed, finely tuned and proactive that it is possible to finish with one system on the Friday and begin with Optima on the Monday, as we demonstrated once again with CentralRPL.”

Central is a company committed to offering a quality product, outstanding service, unrivalled support and a fast turnaround. It manufactures over a thousand frames a week from its 39,000 square foot premises in West Bromwich and supplies installers and trade suppliers nationwide.

CentralRPL was founded as a result of a merger between Central CRC, which was founded in 1992, and RPL Tradeframes (Reliant Products Ltd), which was founded in 1982. Martyn Elwell, Central’s Sales and Marketing Director, attributes the company’s success to its philosophy of “reinvestment to progress” and says the company always seeks to exceed customer expectations. Martyn adds: “Moving to Optima together with the services offered by Profile 22 such as the commercial support programme and marketing with the EAS programme will further help us excel with our customers. Our strategy has a strong flavour for finding products for our customers, rather than customers for our products. Optima delivers on this element of our strategy remarkably well.”

Profile 22 launched Optima last year and it has taken the market by storm ever since. A step-change in advanced window design for the 21st century, the system won the New Product of the Year Award at the 2016 G Awards thanks to its exceptional performance in energy efficiency, weather protection and security.

A company with exceptional standards and a product that’s setting the standard. It seems CentralRPL and Optima are the perfect match.



News title: -    CentralRPL now fabricating Profile 22’s Optima system
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Profile 22 Systems

Profile 22 manufacture a comprehensive range of 60mm and 70mm PVC-U windows and door systems.

Its products are integrated, meaning all four suites offer a choice of sash and outer frame combinations, share common beads and have dedicated Safeware locks and hardware. Making it simple to specify and fabricate window and doors to suit any application. Integration offers huge benefits to fabricators and makes it very economical to sell into new market sectors.

Profile 22 integrated products also incorporate unique and proven labour saving features that can make significant impact on your productivity, saving time and money in the factory and on site.

Profile 22 at a glance:

  • British owned manufacturer of PVC-U profile.
  • Based in Telford in a 150,000 sq ft factory and customer support complex.
  • Working with windows since 1976.
  • 40,000 frames made using Profile 22 every week.
  • Part of the £180m Epwin Group.
  • Dedicated specification team and a nationwide network of manufacturers of high quality PVC-U windows and doors.

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