Homeowner favourite Swish has just announced that 10 of the most popular colours in its Impressions range will now be available from stock. Gerald Allen, Swish’s Brand Manager, said: “Coloured profiles are becoming an increasing popular choice for homeowners. The colours now available from stock covers 88% of our total colour sales and feedback from Swish installers is that it will open up new opportunities for their businesses.”
At the same time as making 10 colours available from stock, Swish has also announced that there will be no minimum order quantity on its non-stock colours. Gerald commented: “By removing the minimum order requirement, colour immediately becomes more accessible and appealing to consumers and installers alike.”
The 10 stock colours include two foiled options that are proving particularly popular with style conscious consumers: Black Brown and Anthracite Grey. The other colours include Cream (on a cream base), White, Black Brown / White (on a white base), Rosewood (on a brown base), Rosewood / White (on a white base), Light Oak (on a tan base), Light Oak / White (on a white base) and Anthracite Grey / White (on a white base).
By removing the barriers to colour by introducing stock colours and removing minimum order requirements, Swish is demonstrating its policy of continuous development in response to wider consumer and industry trends. It’s one of the reasons it has earned its place as the go-to brand for so many.