150 installers have now experienced first-hand the secrets of how REAL Aluminium can accelerate their businesses after attending a tailored one day REAL customer workshop. The workshops have been successful with many delegates reporting that their aluminium sales have trebled since they became a REAL Aluminium installer.
The REAL Customer Day has been a popular element of REAL Aluminium since the brand was launched last year and Customade is well on course to attract 100 more installers to one of its sessions by the end of 2017.
Held at Customade Group’s headquarters in Stonehouse, Gloucestershire, the workshops provide installers with a thorough understanding of the tools available to help them leap successfully in to aluminium and begin selling the most extensive range aluminium windows, doors and lantern roofs available from a single supplier.
The workshops appeal to both experienced aluminium installers and PVC-u installers who are new to aluminium and demonstrate the simplicity of promoting, quoting, selling and ordering aluminium through REAL Aluminium.
Claire Miller, Customade Group’s marketing director, explains: “REAL Aluminium is one of the industry’s fastest growing brands with hundreds of installers coming on board to take advantage of the sales and marketing support on offer. The REAL team has a genuine passion and a desire to help installers grow and these customer days are fundamental to them achieving success in aluminium. We’re well on course to engage with as many as 250 people through these sessions by the end of this year.
“The message resonating at a REAL Customer Day is that aluminium doesn’t have to be arduous and it really is as easy as child’s play to make the move towards aluminium. The response, both from aluminium veterans and newbies, has been terrific and installers unanimously agree that REAL Aluminium has delivered a fantastic boost for their businesses.
“With the promise of excellent service, short lead times, quality products, comprehensive marketing and showroom support and these customer training days, REAL Aluminium delivers everything installers need to advance to aluminium. We’re really proud to have helped so many installers fly with aluminium and treble their aluminium sales with this incredible package - their well-earned success demonstrates just how easy REAL Aluminium can be.”
As part of their customer experience, installers visit REAL Aluminium’s purpose built 72,000 square foot factory which exclusively manufactures the REAL range. Customers are also guided through all the traditional and digital marketing resources available to help them increase their number of sales leads.
REAL Aluminium is designed to eliminate the common pitfalls associated with the supply of aluminium and to make sourcing aluminium as easy as buying PVC-u. The REAL range of aluminium windows, bi-folding doors, sliding doors, French doors, residential doors, composite doors and lantern roofs is manufactured in a dedicated factory, which holds more than 100 miles of aluminium extrusions in stock in the four most popular colours Lead times for REAL are much shorter than other aluminium fabricators at just two weeks.
Customade will be running one REAL Customer Day a month for the rest of the year. To find out more about them, please call 01453 826884