Solid core composite door pioneer, Endurance® Doors, have just unveiled their new #YouAskedEnduranceListened initiative, which is the result of responding on the feedback generated from several recent market research questionnaires, through the SurveyMonkey platform.
Listening to the needs of your customers is a fundamental business process that is embraced across all disciplines at Endurance® Doors and it has been the recent feedback on marketing collateral that has ignited this new initiative. The result will see a number of new marketing tools developed over the coming months, helping their trade partners and Preferred Installers to close more sales, generate better margins and harness homeowner referrals.
One of the standout answers from the research was a hardware and glass brochure, which is now in the final stages of production and entitled The Finishing Touches. On the first marketing questionnaire, Endurance® Doors promised to make every effort to introduce selling tools that customers actually wanted and this first development represents a response that’s true to their word.
There are also further marketing developments, as marketing manager, Grace Hutchinson explains: ‘The Finishing Touches brochure was an obvious first development and is about to go to print, but other point of sale materials are on the drawing board. It’s important for our customers to have the tools to inspire and sell, but also highlighting the several product USP’s that we’ve become renowned for.’
She continues: ‘We’re actively encouraging our customers to search and follow using the hashtag #YouAskedEnduranceListened, as we’ll be posting teasers and snippets of these forthcoming new sales and marketing tools.’