Fresh from another successful FIT Show Jason Thompson, Director at The Glazerite UK Group Ltd, takes time to reflect on what has been most effective in helping the company to cement their name as one of the most comprehensive door and window fabricators in the business:
“The FIT Show is the industry’s key event so always gives us a great platform to reach out to potential trade partners and show what we have to offer. This year was no exception and we got the opportunity to network with lots of great people, including many of our existing partners.
“Being able to provide these trade partners with such an extensive choice and the flexibility that comes with that is definitely one of Glazerite’s strengths,” said Jason. “Offering installers names such VEKA, Solidor, Residence and Palladio, to name just a few, all from one place goes a long way towards making their job easier and more efficient.”
Some of the best examples of the seven profile systems that Glazerite work with were showcased by Jason and his team at the show, including the mechanically jointed VEKA VS, flush sash from Halo, and a selection from the premium R9 range, all displaying the level of quality that the company offers its customers.
“We have already established a good base of quality products for installers to choose from but we are always looking for the next way to further expand and improve our offering to help them remain competitive,” Jason continued. “In the lead up to the show we were delighted to announce our new joint venture with acclaimed flood defence manufacturer Flood Angel which means Glazerite installers can now take advantage of membership to an exclusive retail partner network authorised to market these products throughout the UK. It was great to see so many take the opportunity to talk to the Flood Angel representative and view the flood door example that we had on the stand.
“However, it’s not just about the products, but also the enhanced benefits we can offer our trade partners. One of the key strengths we have as a fabricator is the range of support packages that we can supply through teaming up with some of the most respected organisations in the industry, including, Planitherm Installer Network, Maco Secure +, ERA five star and the Ultion £1000 break in guarantee. With the recent rebrand announcement from Network VEKA, confirming their transition to becoming the Independent Network, we found lots of fresh interest in the scheme. The FIT Show was an ideal platform to take visitors through the rationale behind the change as well as plans for implementing the brand going forward. These will certainly be exciting times whilst the transition is carried out as a refocus and fresh energy being injected into the scheme can only be a benefit.
“One other key area that we focus on very heavily is offering great marketing support to our installers. Almost every fabricator offers something of this nature now, but we have ensured that an experienced, dedicated team is in place who are fully equipped to help our members with anything from new logos and brochures, to a brand new website, to helping to get them into the social world and in front of their customers through social media.”
Jason concluded: “UK homeowners have moved on significantly in recent years and have far greater expectations and we have moved on accordingly. This ensures that our installer customers are able to cope with the increasing demands of consumers and, as always, the FIT show has allowed us to physically show visitors exactly what we can offer to support them in delivering a great first impression.”