Customade Group has been formally celebrating its merger with Polyframe at the FIT Show. The Customade team has been welcoming visitors on to, not one, but two, stands at the show and telling them about what the enlarged, full-service group can deliver to the industry since its merger in February.
The group spread the message about its new capabilities and also impressed visitors with a stunning array of products and brands. REAL Aluminium and Atlas Glazed Roof Solutions dazzled show-goers with its ranges of aluminium fenestration products and glazed roofs and talked about how they can help installers to enter into the profitable aluminium market with complete confidence. Polyframe and Virtuoso unveiled some exciting products and plans for the future.
Customade Group is now the biggest fabricator in the UK with revenues of more than £100 million and a vast product range which extends across PVC-u and aluminium windows and doors, composite doors, aluminium glazed roof products, sealed glass units and specialist glazing.
The group has just embarked on a major repositioning programme to stimulate the market and spread the message among fabricators, installers and retailers about the advantages of collaborating with a large, established group with national reach.
John Lightowlers, Customade Group managing director, explains: “We’re tremendously excited about this year’s FIT Show because it’s the first industry event since Polyframe merged with the Customade Group. We are perhaps the biggest name that many people may not have heard of…yet, but that’s all about to change and we’ve been setting the scene at FIT. We have some terrific plans for the future and a team of 900 people to deliver a formidable five-year strategy. This is a step-change for the industry and we’re excited to tell everyone all about what our collective ability will bring.
“We’re currently repositioning ourselves within the market and rebranding the Customade Group. This enlarged group gives us a unique presence and strength within the market, delivering a complete solution for customers with strong, challenger brands behind us. The combined product portfolio of the group is unmatched by any other fabricator in the industry and we’ll be working very closely with customers to help them to achieve sustainable growth. The response from our customers since the merger has been extremely positive and they’re really enthusiastic about a promising future with us.
“The group is a family of specialised companies, each with decades of experience serving its own sector from windows and doors to conservatories and roofing. We have amazing potential as a group and over the next few months we will be rolling out an exciting campaign that will focus on our expertise and the fantastic opportunities that we can now bring to the industry. We are the biggest UK’s trade fabricator and our goal now is to be the best!”
Delivering industry-leading products and brands, the full-service Customade Group can comfortably cater for the entire fenestration industry and is able to satisfy virtually any requirement a customer may have. This market-leading range of products is backed by an unrivalled marketing package which the group is currently extending across all divisions. Since the merger, the group has maintained a high concentration of dedicated sales staff. This enables customers to continue working alongside their own regional sales manager, whilst being able to access all the products within the group.
Customade Group now includes Polyframe (PVC-u), REAL Aluminium (aluminium), Atlas Glazed Roof Solutions (glazed roofs), Virtuoso (composite and panelled doors), Hourglass Seal (sealed glass units), and Fineline Aluminium (specialist glazing). The group operates nationwide and employs 900 people in multiple manufacturing sites across the UK.