Conservatory Outlet Limited is defying the stagnation felt widely across the home improvement market, by kick-starting the first quarter of 2017 with record order levels from its retail network.
The period January to April of this year has seen the Wakefield-based fabricator achieve an average 15% increase in orders from its network members against the same period last year, with this positive trend set to continue throughout the remainder of the year.
Michael Giscombe, MD at Conservatory Outlet Limited, explains: “We’re really pleased at the strong performance we’ve achieved in the early part of this year, and despite market trends this doesn’t show any sign of slowing down.
“Our success is down to a combination of attributes exclusive to our network: our ability to share best practice amongst our close-nit family of retailers, combined with top quality products, and of course the hard work and dedication of each network member. With three new showrooms set to have opened by Summer 2017, featuring some of the most innovative products on the market, our unique business model is definitely bucking the trend.”
Recent reports from AMA Research estimate that the conservatory and glazed extensions market increased by just 3% in 2016. Although value growth has been relatively strong, volume growth is less buoyant with only a 1-2% increase in the past two years, and only modest volume increases currently forecast to 2020.
The market is said to be defined by modern product features, including superior thermal efficiency, high specification self-cleaning glass, coloured frames and bi-folding doors. Companies that have kept pace to offer innovative, higher specification products and conservatory ranges are typically faring better than the rest of the market.
This is a concept that Conservatory Outlet stands by, constantly striving to offer its network of retail partners and ever-expanding and market-leading product portfolio.
Michael concludes: “We’re now gearing up for the next phase of our sustained growth strategy - including the introduction of more innovative products, cutting edge technology, and of course new network partners in untapped areas. Watch this space!”