It’s an inescapable fact that we’re living in an age of superfast communications, where emails, video conferencing and Facetime are a part of everyday working life. And there’s no doubt that along with things like product videos, such tools – for that is what they are – help many businesses achieve some of their goals.
But while things like Skype and meetings conducted via a superfast broadband network with real-time video links have their uses, there are some things that these elements can’t bring about, namely, the personal impact of standing in front of a product and learning, firsthand, what it can do.
That is the genius of a trade event like FIT Show 2017. It is easy to forget that a little actual face-to-face time – not just Facetime – can work wonders turning potential customers into long-term loyal clients and can give your company a competitive edge.
Attend a trade show, either as an exhibitor or as a visitor, and you are guaranteed to find the people who will match your aspirations. It’s contact ‘heaven’. You’ll either be an exhibitor looking to sell a product or a service to willing buyers, or you’ll be a visitor, looking for that special item or service fulfillment that will make your job more productive – and hopefully more profitable.
FIT Show 2017, being held for the first time at the NEC in Birmingham this May, brings together both exhibiting companies – over 200 – from the glass and glazing industry and thousands of visitors from the sector. Being able to see and in many cases touch the product that you want for your operation, and be able to discuss it in detail with the experts, is an experience you won’t want to pass up.
Another advantage of the trade show formula is that everything is under one roof. As an exhibitor, the world comes to you. Plus you get to see what your competitors from across the UK and beyond are doing. You can see at firsthand how the sector is developing. It’ll give you lots of ideas on how to perfect your own product – or give you the satisfaction that you have the best product on the market!
And as a visitor, being able to go around the exhibition halls and witness – again, at firsthand – an industry-wide array of products and services is an incredibly cost-effect way of spending your time.
And as well as hundreds of exhibiting companies, there’s more – much more – to the FIT Show 2017. As well as product demonstrations, visitors can hear from the best in the business by attending free-to-attend seminars across the three days of the event. These are always a big hit with delegates and cover a range of must-know guidance on regulations, finance and market conditions, plus business know-how, sales tips and installation advice, all presented by the show’s carefully chosen experts.
Finally, event organisers fully appreciate that people’s time is precious, and so creating value at a trade show is an absolute ‘must’. That’s why FIT Show’s BIG Tuesday will take place on Tuesday 23rd May and will see show opening hours extended to 8pm. Offering a relaxed ‘after hours’ atmosphere – a time when some will argue the best deals are done – some exhibitors are already planning to include drinks and music on their stand in order to create a party atmosphere and take advantage of the extra hours.
If you want to find out about the latest product developments in glass and glazing, you can’t afford to miss FIT Show 2017.
If you’re visiting the FIT Show why not take advantage of the free daily seminars? For more information visit: http://www.fitshow.co.uk/seminars and for the aluminium-focused seminars delivered by experts in aluminium, AluK visit: http://www.fitshow.co.uk/aluk-seminar.