RegaLead’s recently launched ColorLine service for composite door fabricators is going from strength to strength, with the most recent addition of KÖMMERLING’s 070 and C70 Gold® suites, including 70mm,82mm and 112mm transoms for sidelights and top boxes. Designed as the ideal solution for matching or complementing door frames, the ColorLine service provides pre-painted profile in a three-part kit form. KÖMMERLING fabricators will now be able to match any paint colour on a 3 day lead time direct from stock.
Guy Hubble, Joint Managing Director at RegaLead explains: “We’re very pleased to welcome KÖMMERLING fabricators to the ColorLine family, and to extend to them the increased sales opportunities provided by matching or complementing their frames with their doors. Independent research recently highlighted to us that 75% of consumers would like a colour-matched frame option and 70% of installers want to offer this across their range. But only 25% of fabricators currently offer colour-matched frames across all door colours. This is no longer the case for KÖMMERLING fabricators who now have access to this brand new home improvement market.”
Stefan Seidel, Managing Director of profine UK adds: “Colour is such an important driver in our market. Woodgrains and colours now represent around 40% of sales with a rapid rise in the last 5 years, something that’s also been influenced by the trends seen in mainland Europe. It looks set to continue to be very much be part of the future for the industry from the period inspired colours, to the more contemporary rich and bold colours. If you look at the adoption of door slab colours from the composite door market, then market penetration and subsequent growth in general window profiles, is the obvious next step.
“That’s why it’s important for us to be able to arm our customers with products that help them meet any change in market demand. It’s a fundamental business proposition, that you need to differentiate your product offering as we do with our market leading range of PVC-U window and door systems. Our customers buy into our brand and understand the need to stand out. Our strategic relationship with the ColorLine brand will help us collectively continue to do just this.”
Guy concludes: “It’s great that KÖMMERLING fabricators now have access to ColorLine so can benefit from the self-assembly painted profile kit that eliminates all the usual problems associated with using external painting contractors. We’d be delighted to invite any KÖMMERLING fabricators who’d like to have a personalised tour of the ColorLine facility to give us a call.”